by Velarima Academy | Apr 21, 2026 | Digital Marketing Articles, Interview Questions and Answers
Introduction PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used on platforms like Google Ads, Bing Ads, and social media platforms. Fundamentals of PPC PPC is a form of paid...
by Velarima Academy | Apr 20, 2026 | Digital Marketing Articles, Interview Questions and Answers
Introduction Digital Marketing refers to the use of online channels, platforms, and technologies to promote products and services to a targeted audience. It includes strategies like Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing,...
by Velarima Academy | Apr 20, 2026 | Interview Questions and Answers
Basics What is WordPress?WordPress is an open-source Content Management System (CMS) that allows users to build and manage websites easily without needing deep coding knowledge. Is WordPress free?Yes, WordPress is free to use, but you may need to pay for web hosting,...
by Velarima Academy | Apr 20, 2026 | Interview Questions and Answers, SEO - Search Engine Optimization
Part 1: Core SEO Study Material 1. The Three Pillars of SEO SEO is generally categorized into three main areas of focus: On-Page SEO: Focuses on the content and HTML source code of a page (Keywords, Meta tags, Content quality). Off-Page SEO: Focuses on external...
by Velarima Academy | Aug 19, 2025 | Uncategorized
Marketing automation has come a long way from its early days of basic email blasts and scheduled social posts. In 2025, it’s no longer just about saving time it’s about creating experiences that feel personal, relevant, and emotionally connected. Thanks to AI,...
