SEM – Search Engine Marketing (Google Ads)

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Instructor

Venugopal

Course Overview

The “SEM (Search Engine Marketing) [Google Ads]” course at Velarima Academy, conducted by Mr. Venugopal, provides learners with a comprehensive understanding of paid search marketing to drive targeted traffic and maximize ROI. Using the SEE and DO Methodology, participants will explore Google Ads campaign creation, keyword strategy, bidding techniques, ad optimization, and performance tracking.

This hands-on, practical course equips learners with the skills to design, launch, and manage effective SEM campaigns, enabling businesses to reach the right audience, increase conversions, and achieve measurable results in today’s competitive digital landscape.

Course Content

  • Fundamentals

    • What is SEM (Search Engine Marketing) ?

      00:10:28

    • Basic Concepts of Google Ads

      00:06:55

    • Structure of Google Ads Account SetUp

      00:08:47

    • keywords Match Types

      00:07:16

    • What is Quality Score?

      00:02:03
  • Campaign Types

    • Search Campaign

      01:35:39

    • Assignment

    • Display Campaign

      01:18:48

    • Assignment

    • Shopping Campaign

      00:57:35

    • Assignment

    • Video Campaign

      00:33:27

    • Assignment

    • Performances Max Campaign

      00:07:22

    • Assignment

    • Demand Gen Campaign

      00:11:39

    • Assignment

  • Overview & Strategies

    • ROI (Return on Investment)

      00:01:26

    • Intro: The 4 C's of PPC

      00:01:06

    • Overview of PPC

      00:01:48

    • CTR - (Click through Rate)

      00:06:35

    • CPC - (Cost Per Click)

      00:07:28

    • CPA - (Cost Per Acquisition)

      00:10:28

    • CR - (Conversion Rate)

      00:06:25

    • Quiz

Original price was: ₹2,999.00.Current price is: ₹1,999.00.
  • Course Level Experts
  • Lessons 18
  • Language English-Telugu
  • Additional Resource 0
  • Last Update 03/11/2025