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What is Spam Marketing in Digital Marketing and what are the Problems with Spam Marketing
What is Spam Marketing in Digital Marketing?
Spam marketing refers to the practice of sending unsolicited and irrelevant messages to a large number of recipients with the intent of promoting products or services. These messages can be sent via email, social media, text messages, or other digital channels. Spam marketing is often characterized by its high volume and low targeting, leading to a negative impact on recipients.
Common Characteristics of Spam Marketing
- Unsolicited Messages: Messages sent without the recipient’s consent.
- Irrelevance: Content that is not pertinent to the recipient’s needs or interests.
- High Volume: Large quantities of messages sent to many recipients simultaneously.
- Low Personalization: Generic and non-personalized content.
- Deceptive Tactics: Often includes misleading subject lines, false claims, or hidden intentions.
Problems with Spam Marketing
Spam marketing poses several problems for both marketers and recipients, leading to negative consequences such as:
1. Reputation Damage
- Brand Image: Sending spam can severely damage a brand’s reputation, making it difficult to build trust with current and potential customers.
- Blacklisting: Email servers and social media platforms often blacklist domains and IP addresses associated with spam, making it harder for legitimate messages to reach recipients.
2. Legal Issues
- Regulatory Compliance: Many regions have strict anti-spam laws (such as the CAN-SPAM Act in the United States and GDPR in Europe) that impose penalties on businesses that engage in spam marketing.
- Fines and Penalties: Violating anti-spam regulations can result in substantial fines and legal actions against the offending business.
3. Low Engagement and Conversion Rates
- Recipient Annoyance: Spam messages annoy recipients, leading to negative reactions such as unsubscribing, marking messages as spam, or blocking the sender.
- Poor ROI: The low engagement rates associated with spam marketing typically result in poor return on investment (ROI) for marketing efforts.
4. Technical Consequences
- Deliverability Issues: High spam complaints and low engagement rates can harm sender reputation, leading to lower email deliverability rates.
- Increased Bounce Rates: Sending large volumes of unsolicited emails can result in a high number of bounces, further damaging sender reputation.
5. Ethical Concerns
- Lack of Transparency: Spam marketing often involves deceptive practices, such as misleading subject lines and false claims, which are unethical.
- Privacy Violations: Sending unsolicited messages can infringe on recipients’ privacy and violate data protection regulations.
How to Avoid Spam Marketing
1. Obtain Consent
- Opt-In: Ensure recipients have explicitly opted in to receive communications from your business.
- Double Opt-In: Use a double opt-in process to confirm the recipient’s consent and verify their email address.
2. Targeted and Relevant Content
- Segmentation: Segment your audience based on demographics, interests, and behaviors to send more relevant messages.
- Personalization: Personalize your content to address the specific needs and preferences of your recipients.
3. Compliance with Regulations
- Stay Informed: Keep up-to-date with relevant laws and regulations regarding digital marketing and data privacy.
- Clear Unsubscribe Options: Provide easy and clear ways for recipients to opt out of receiving further communications.
4. Quality Over Quantity
- Focus on Value: Prioritize delivering valuable and meaningful content over sending a high volume of messages.
- Engagement Metrics: Monitor engagement metrics and adjust your strategies based on recipient behavior and feedback.
5. Ethical Marketing Practices
- Transparency: Be honest and transparent about the intent of your messages.
- Respect Privacy: Respect the privacy and preferences of your recipients.
Conclusion
Spam marketing is not only ineffective but also detrimental to a business’s reputation, legal standing, and relationship with its audience. By focusing on ethical, targeted, and consent-based marketing practices, businesses can build trust, improve engagement, and achieve better long-term results.
What are the Salary Packages for Digital Marketing Professionals in India?
The salary packages for digital marketing professionals in India can vary widely based on factors such as experience, location, industry, and the specific role within digital marketing. Below is an overview of typical salary ranges for various digital marketing roles in India:
Entry-Level Positions
- Digital Marketing Executive/Associate:
- Salary Range: ₹2,00,000 to ₹4,00,000 per year
- Description: Responsibilities typically include implementing basic digital marketing strategies, managing social media accounts, and assisting with content creation.
Mid-Level Positions
- Digital Marketing Specialist/Analyst:
- Salary Range: ₹4,00,000 to ₹8,00,000 per year
- Description: Involves developing and executing digital marketing campaigns, analyzing performance metrics, and optimizing strategies.
- SEO Specialist:
- Salary Range: ₹3,00,000 to ₹6,00,000 per year
- Description: Focuses on optimizing website content and structure to improve search engine rankings and drive organic traffic.
- Social Media Manager:
- Salary Range: ₹4,00,000 to ₹7,00,000 per year
- Description: Manages social media strategies, creates content, engages with followers, and analyzes social media performance.
- Content Marketing Manager:
- Salary Range: ₹4,50,000 to ₹8,00,000 per year
- Description: Responsible for planning, creating, and distributing valuable content to attract and retain a clearly defined audience.
Senior-Level Positions
- Digital Marketing Manager:
- Salary Range: ₹8,00,000 to ₹15,00,000 per year
- Description: Leads the digital marketing team, develops overarching strategies, manages budgets, and ensures campaign success across multiple channels.
- SEO Manager:
- Salary Range: ₹6,00,000 to ₹12,00,000 per year
- Description: Oversees the SEO strategy, manages a team of SEO specialists, and ensures the implementation of effective SEO techniques.
- PPC Manager:
- Salary Range: ₹6,00,000 to ₹12,00,000 per year
- Description: Manages pay-per-click advertising campaigns, optimizes ad spend, and analyzes campaign performance.
- Content Marketing Head:
- Salary Range: ₹8,00,000 to ₹15,00,000 per year
- Description: Leads the content marketing team, sets content strategy, and ensures alignment with overall marketing goals.
Top-Level Positions
- Head of Digital Marketing:
- Salary Range: ₹15,00,000 to ₹30,00,000 per year
- Description: Responsible for all digital marketing activities within an organization, setting strategic direction, managing large teams, and ensuring business growth through digital channels.
- Chief Marketing Officer (CMO):
- Salary Range: ₹20,00,000 to ₹50,00,000+ per year
- Description: Oversees the entire marketing function, including digital marketing, traditional marketing, branding, and market research. Often part of the executive leadership team.
Freelancers and Consultants
- Freelance Digital Marketer:
- Hourly Rate: ₹500 to ₹2,000 per hour
- Project-Based: ₹50,000 to ₹5,00,000 per project, depending on scope and expertise.
- Digital Marketing Consultant:
- Salary Range: ₹6,00,000 to ₹20,00,000+ per year, or project-based fees.
Influencing Factors
- Location: Salaries tend to be higher in major metropolitan areas like Mumbai, Delhi, Bengaluru, and Hyderabad compared to smaller cities and towns.
- Industry: Certain industries, such as technology, e-commerce, and finance, may offer higher salaries due to the competitive nature and the digital focus of these sectors.
- Experience: Professionals with more experience, advanced skills, and a proven track record of successful campaigns can command higher salaries.
- Certifications and Education: Holding certifications from recognized institutions or platforms (such as Google Analytics, Google Ads, HubSpot, etc.) can enhance salary prospects.
Conclusion
Digital marketing offers a range of lucrative career opportunities in India, with salaries varying based on role, experience, and location. As the demand for digital marketing expertise continues to grow, professionals in this field can expect competitive compensation and numerous opportunities for career advancement.
Who is for Digital Marketing Course?
A digital marketing course is suitable for a wide range of individuals and professionals. Here are some groups of people who would benefit from taking a digital marketing course:
1. Aspiring Digital Marketers
- Career Starters: Individuals looking to start a career in digital marketing and seeking foundational knowledge and skills.
- Students: College or university students interested in marketing, business, or related fields.
2. Marketing Professionals
- Traditional Marketers: Professionals in traditional marketing roles who want to update their skills and learn digital marketing techniques.
- Marketing Managers: Managers looking to better understand digital strategies to improve their team’s performance.
3. Business Owners and Entrepreneurs
- Small Business Owners: Owners who want to learn how to effectively promote their businesses online and manage digital marketing campaigns.
- Start-up Founders: Entrepreneurs who need to understand digital marketing to grow their start-ups and reach their target audience.
4. Freelancers and Consultants
- Freelance Marketers: Freelancers looking to expand their skill set and offer comprehensive digital marketing services.
- Consultants: Business consultants who want to advise clients on digital marketing strategies.
5. Sales Professionals
- Sales Executives: Professionals who want to leverage digital marketing techniques to generate leads and improve sales performance.
- Business Development Managers: Managers seeking to enhance their understanding of digital channels for better client acquisition and retention.
6. Career Changers
- Professionals Transitioning Fields: Individuals from other industries who want to switch to a career in digital marketing and need the necessary skills and knowledge.
7. Content Creators
- Bloggers and Influencers: Individuals who want to learn how to market their content, grow their audience, and monetize their online presence.
- Video Creators: YouTubers and other video content creators looking to improve their online visibility and engagement through digital marketing.
8. Technical Professionals
- Web Developers and Designers: Professionals who want to understand digital marketing to better integrate marketing strategies into their web projects.
- Data Analysts: Analysts interested in focusing on marketing analytics and data-driven decision-making.
9. Nonprofit Organizations
- Nonprofit Managers: Individuals working in nonprofits who want to learn digital marketing to increase awareness, engagement, and donations.
10. Anyone Interested in Digital Marketing
- Hobbyists: People who are passionate about digital marketing and want to learn more about the field.
- Individuals Enhancing Personal Skills: Anyone who wants to enhance their personal skills for future opportunities or personal projects.
Benefits of a Digital Marketing Course
- Skill Development: Gain practical skills in SEO, PPC, social media marketing, content marketing, email marketing, and more.
- Career Advancement: Improve your job prospects and potential for career growth in the marketing field.
- Business Growth: Learn how to effectively promote and grow your business online.
- Updated Knowledge: Stay current with the latest digital marketing trends and best practices.
- Networking Opportunities: Connect with like-minded individuals and industry professionals.
By tailoring the course content to meet the needs of these diverse groups, a digital marketing course can provide valuable insights and skills that are applicable in various contexts and industries.
Digital Marketing Salary in India: Jobs, Fresher’s Salary, Monthly Salary 2023
LinkedIn has over 40,000+ job vacancies for Digital Marketing related roles; with 1,710 job vacancies posted by Indian digital marketing agencies or companies. The average Digital Marketing salary in India is INR 3,54,292 per annum. The salary further depends on several factors, for example, a digital marketing specialist’s salary is INR 2,31,923 per annum as a fresher.
According to a Goldman Sachs report, the Indian digital marketing sector is going to be worth INR 11.9 billion (USD 160) by 2025. As per all of these reports it can be stated that the digital marketing industry would grow further making more job scope for Indians. Check: Digital Marketing Courses
Amazon, TCS, Google, and Accenture are currently the companies that offer the highest Digital Marketing salary i.e. INR 2,00,000 – 10,00,000 per annum for different digital marketing job roles. Digital Marketing Manager/Executive/Specialists/ Analysts, SEO Manager/Specialists/Executive, and Email Marketing Manager are the popular digital marketing job roles as per area of expertise and job description.
| Digital Marketing Salary in Delhi | Digital Marketing Salary in Mumbai | Digital Marketing Salary in Bangalore |
Table of Contents
2.1 Digital Marketing Executive
2.3 Digital Marketing Specialist
3.1 Accenture
3.2 Google
3.3 TCS
3.4 Amazon
Scope of Digital Marketing
India is one of the top users of the internet besides China, the USA, and Brazil, and has surpassed the US in terms of the total number of users by more than 100 million as of 2020, making it easier for companies to engage customers digitally.
- The national average Salary in Digital Marketing in India is INR 2,40,000 per annum as per the records of Glassdoor.
- Digital Marketing Manager, Digital Marketing Specialist, Trainer, SEO Executive, SMM Manager, SEO Manager, etc are some of the popular job profiles in Digital Marketing.
- Mate Labs, Genius Consultants, Cognizant Technology Solutions, Google, TCS, Accenture, etc are companies that pay salaries ranging between INR 4,00,000 – 8,00,000 per annum.
- The average salary of an entry-level employer in Digital Marketing ranges between INR 1,80,000 – 3,00,000 per annum while a freelancer can earn anywhere between INR 1,00,000 – 6,00,000 per annum depending on their skills.
- According to IBEF based on the report of Dentsu Aegis Network (DAN), the digital advertising industry in India is projected to cross INR 50,000 crore (USD 7.15 billion) mark by 2025 as it is supported by faster internet adoption and technological advancement.
- Al in Marketing, Augmented Reality, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated & Personalised Email Marketing, Video Marketing, etc are some of the current trends in Digital Marketing.
Average Digital Marketing Salary in India
The average salary of a digital marketing specialist is INR 3,54,292 per annum as per the records of Payscale.
- A digital marketing specialist can earn anywhere between INR 2,31,923 per annum as a fresher.
- This however increases with work experience. A person with experience above 10 years can earn anywhere between INR 9,47,362 per annum.
- Some of the popular skills for digital marketing specialists are digital marketing, SEO, SMM, google analytics, and SEM.
- A digital marketing specialist professional with the above-mentioned skills earns an average of INR 3,22,758 – 3,95,564 per annum.
- Chennai is one of the best cities for digital marketing specialists with an average pay of 17% above the national average.
Check out the list of digital marketing specialists’ salaries as per their years of experience.
| Experience | Digital Marketing Salary (per annum) |
|---|---|
| 0 – 1 years | INR 2,31,923 |
| 1 – 4 years | INR 3,37,875 |
| 5 – 9 years | INR 5,21,159 |
| 10 years and above | INR 9,47,362 |
Digital Marketing Salary in Bangalore
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Senior Manager – Digital Marketing | Nexval Infotech Pvt. Ltd. | INR 6,00,000 – 16,00,000 |
| Digital Marketer | Hulm Training And Development Pvt Ltd | INR 1,75,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Implementation Consultant / Digital Marketing / International Voice | Black And White Business Solutions Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Specialist | Veterans Interiors | INR 3,50,000 – 5,00,000 |
| Digital Marketing Expert (Google Ads, Social Media Ads & SEO) | Rankon Technologies Pvt Ltd | INR 2,00,000 – 5,00,000 |
| Digital Marketing – Pay Per Click | 2Coms | INR 1,00,000 – 6,00,000 |
| Digital Marketing Executive | RentMyStay | INR 1,75,000 – 3,50,000 |
| Digital Marketing Intern | RentMyStay | INR 1,75,000 – 3,00,000 |
| Digital Marketing Manager | Evolve Technologies And Services Private Limited | INR 25,00,000 – 30,00,000 |
Digital Marketing Salary in Hyderabad
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Manager | WIN Creatives India Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Manager | Celekt Gadgets Llp | INR 5,00,000 – 7,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Llp | INR 7,00,000 – 12,00,000 |
| Digital Marketing Executive | Osiltec Consulting Pvt. Ltd | INR 1,75,000 – 3,50,000 |
| Digital Marketing Specialist | Big-C Mobiles Pvt. Ltd. | INR 3,75,000 – 4,25,000 |
| Digital Marketing Head | Call Health Services Pvt. Ltd. | INR 8,00,000 – 14,00,000 |
| Digital Marketing Specialist | Keyworks Solutions LLP | INR 2,00,000 – 3,00,000 |
| Digital Marketing Trainer | Tag Digital | INR 3,60,000 |
| Digital Marketing Specialist | iMark | INR 1,80,000 – 5,40,000 |
| Digital Marketing Consultant | Orange Carrot Private Limited | INR 6,00,000 – 12,00,000 |
Digital Marketing Salary in Chennai
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Manager | Newry Properties Private Limited | INR 3,50,000 – 4,50,000 |
| Senior Digital Marketing Executive | RIBS Technologies | INR 3,50,000 – 5,00,000 |
| Digital Marketing Manager / Executive – Real Estate | KG Foundations Pvt Ltd | INR 4,00,000 – 5,00,000 |
| Digital Marketing Manager | Jones Foundations Private Limited | INR 5,50,000 – 6,00,000 |
| Digital Marketing Executive | Sathyam Homes Private Limited | INR 1,75,000 – 3,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Digital Marketing Analyst | Voxit Media Tech Pvt Ltd | INR 1,75,000 – 3,00,000 |
| Digital Marketing Team Lead | Zero Gravity Group | INR 1,00,000 – 6,00,000 |
| Social Media Marketing Executive | Sewis Technologies Private Limited | INR 2,50,000 – 7,50,000 |
| Head – E-Commerce & Digital Marketing | Ciel Hr Services Pvt Ltd | INR 16,00,000 – 25,00,000 |
Digital Marketing Salary in Delhi
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Executive | Parametrique Electronic Solutions Pvt Ltd | INR 1,00,000 – 2,50,000 |
| Digital Marketing Executive | India Fine Arts | INR 1,00,000 – 3,00,000 |
| Digital Marketer | Goel Vet Pharma Pvt Ltd | INR 1,50,000 – 3,00,000 |
| Business Development Manager/ Executive (Digital Marketing Sales) | Graygraph Technologies Pvt Ltd | INR 4,00,000 – 5,00,000 |
| SEO Executive || Digital Marketing Executive | Acadecraft | INR 1,75,000 – 2,50,000 |
| Assistant Manager-Digital Marketing | Elofic Industries Ltd | INR 3,00,000 – 4,75,000 |
| Sr. Executive – Digital Marketing | Re/Max India | INR 4,00,000 – 6,00,000 |
| Digital Marketing Manager | Ikokas Technologies Private Limited | INR 3,00,000 – 8,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Llp | INR 7,00,000 – 12,00,000 |
Digital Marketing Salary in Mumbai
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Sr.Executive/Asst. Manager Digital Marketing | Damji Shamji Realty Private Limited | INR 5,00,000 – 6,00,000 |
| Senior Digital Marketing Executive | DSP REALTY | INR 4,00,000 – 5,00,000 |
| Digital Marketing Executive | Beauty Essentials Marketing Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Executive | The Propertist | INR 2,50,000 – 6,00,000 |
| Digital Marketing Trainee | Labdhi Lifestyles Limited | INR 2,25,000 – 3,00,000 |
| Digital Marketing Manager | C Com Enterprises Pvt. Ltd. | INR 3,00,000 – 5,00,000 |
| Digital Marketing Executive | Painting Drive | INR 4,00,000 – 4,50,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Digital Marketing Specialist | Excis Compliance India Private Limited | INR 3,00,000 – 7,00,000 |
| Sr Digital Marketing Executive | Bombay Greens | INR 2,00,000 – 4,00,000 |
Digital Marketing Salary as per Job Roles
Among the Digital Marketing job profiles Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Analyst, etc are top-paying ones. The professionals in these jobs can earn anywhere between INR 2,00,000 – 6,00,000 per annum. Given below are the details of the mentioned job profiles along with their salaries and recruiters.
Digital Marketing Executive Salary
- Digital Marketing Executive is responsible for leading, planning, supervising, and checking up on the circulation of promotional merchandise.
- They play an important role in the development of new marketing ideas, projects, or computer software programs.
- Digital Marketing Executives must be equipped with the up-to-date needs of their target market and clients along with good social and communication skills.
Given below are the details regarding the salaries and recruiters.
| Average Salary | INR 2,34,552 |
| Highest Paying Recruiter | HCL Technologies (INR 5,90,345) |
| Top Recruiting Companies | Cognizant Technology Solutions, HCL Technologies, DigitalMarketer, Mount Morris Central School District, Hummingbird Web Solutions, Intellipaat, etc. |
Digital Marketing Manager Salary
- Digital Marketing Managers are in charge of developing and completing marketing projects in compliance to the organization’s goals and values.
- They create efficient, effective advertising strategies for promoting products and/or services mainly focusing on increasing sales and brand loyalty.
- To be successful as a digital marketing manager, one must have expert-level knowledge of e-commerce as well as the trends of the digital marketplace.
- Moreover, knowledge of Internet regulations and standards and SEO along with good communication skills are necessary.
The table below gives the details of the salaries and recruiters of the same.
| Average Salary | INR 6,14,500 |
| Highest Paying Recruiter | Housing.com (INR 19,89,930) |
| Top Recruiting Companies | TCS, Amazon, Accenture, IBM, Ethinos Digital Marketing, BYJU’S, Infosys, Google, L’Oréal, HCL Technologies, Zomato, Axis Bank, upGrad, etc. |
Digital Marketing Specialist Salary
- Digital Marketing Specialist designs, creates and delivers marketing programs for supporting the expansion and growth of the company’s services and products through research and strategizing.
- They also play an important role in developing, managing, and designing layouts for various purposes such as presentations, newsletters, event support materials, research papers, brochures, etc.
- Digital Marketing Specialists should know the latest trends in digital marketing. They must know how to interpret data, engage customers, and communicate using the latest trends for developing effective marketing strategies.
Given below are the details regarding the salaries and recruiters.
| Average Salary | INR 3,54,400 |
| Highest Paying Recruiter | Amazon (INR 10,11,489) |
| Top Recruiting Companies | Accenture, Cognizant Technology Solutions, DigitalMarketer, Google, Global Growth, Gartner, Amazon, TCS, HiveMinds Innovative Market Solutions, Oracle, etc. |
Digital Marketing Analyst Salary
- Digital Marketing Analysts are responsible for monitoring online marketing trends, analyzing statistics, developing strategies for digital marketing campaigns, tracking campaign performance, etc.
- They prepare campaign results, create data visualizations, and present insights for colleagues and clients.
- Digital Marketing Analysts should be well aware of digital marketing, analytical and reporting tools such as Tableau, Google Analytics, Data Studio, etc.
The details regarding the salary and recruiters are given in the table below.
| Average Salary | INR 3,07,600 |
| Highest Paying Recruiter | Freshworks (INR 7,14,722) |
| Top Recruiting Companies | Zoho, Gen Y Medium, Accenture, Deltax, Tvisha Technologies, Intellipaat, HiveMinds Innovative Market Solutions, Ducima Analytics, Cognizant Technology Solutions, etc. |
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Digital Marketing Salary in Different Companies
Accenture, Google, TCS, Amazon, etc are some of the top digital marketing companies which offer various job roles such as Digital Marketing Manager/ Analysts/ Executive, SEO Specialists, Email Marketing Manager, Market Research Analysts, etc with salaries ranging between INR 2,00,000 – 10,00,000 per annum on average.
Digital Marketing Salary in Accenture
Accenture is one of the top digital marketing companies which offers an average salary of INR 4,43,970 per annum for various jobs. Below is a list of Digital Marketing Jobs by Accenture along with their salaries.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 5,27,880 |
| Digital Marketing Analyst | INR 5,77,466 |
| Digital Marketing Specialist | INR 5,26,692 |
| Digital Marketing Executive | INR 3,10,000 |
| Digital Marketing Associate | INR 4,51,451 |
| SEO Analyst | INR 1,95,330 |
| Email Marketing Specialist | INR 2,47,308 – 6,15,597 |
Digital Marketing Salary in Google
Google offers various Digital Marketing jobs with an average salary of INR 5,50,730 per annum. Given below is the list of various Google Digital Marketing Jobs. Check: Digital Marketing Courses by Google
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 7,05,134 |
| Digital Marketing Executive | INR 2,00,000 |
| Digital Marketing Specialist | INR 6,70,000 |
| Market Research Analyst | INR 5,89,762 – 7,16,757 |
| Marketing Associate | INR 1,87,181 – 2,02,998 |
| SEO Specialist | INR 9,73,485 – 16,15,161 |
| Social Media Manager | INR 21,00,000 – 24,10,000 |
Digital Marketing Salary in TCS
TCS offers Digital Marketing Jobs with an average salary of INR 6,16,428 per annum. Given below is the list of Digital Marketing Jobs in TCS along with their salaries.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 4,46,076 |
| Digital Marketing Executive | INR 5,60,000 |
| Digital Marketing Specialist | INR 4,33,296 |
| Digital Marketing Analyst | INR 6,60,000 |
| SEO Specialist | INR 2,92,067 |
| Email Support Service Representative | INR 3,66,247 – 3,99,016 |
| SMM Manager | INR 2,49,900 – 2,74,811 |
Digital Marketing Salary in Amazon
Digital marketing salaries on Amazon range between INR 2,04,000 – 6,21,583 per annum. Given below are the details regarding the salaries and job roles offered by Amazon.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 9,38,780 |
| Digital Marketing Executive | INR 2,57,480 – 3,93,800 |
| Digital Marketing Associate | INR 2,30,000 |
| Digital Marketing Specialist | INR 10,11,489 |
| Market Research Analyst | INR 3,39,574 |
| SEO Specialist | INR 4,50,000 |
| Email Support | INR 2,15,000 – 4,83,900 |
Digital Marketing Salary: Work From Home
Post covid, there is an increase in the number of work-from-home jobs. Various companies such as 98thPercentile, Usha International Ltd, Sulekha.com, Petr Organics, etc offer various digital marketing job roles on a work-from-home basis. Some companies offer options for both work from home or office with rotational shifts.
| Job Profile | Companies | Average Annual Salary |
|---|---|---|
| Digital Marketing Executive – US Edtech | 98thPercentile | INR 2,25,000 – 4,00,000 |
| SEO Executive | Logelite Pvt Ltd | INR 90,000 – 1,50,000 |
| Social Media Manager | Facilius Media Solutions Private Limited | INR 3,50,000 – 5,00,000 |
| SEO Specialist For a US-based eCommerce company | Pete Organics | INR 4,50,000 – 5,00,000 |
| VP of Digital Marketing | Consult Pr Private Limited | INR 5,00,000 – 10,00,000 |
| AGM Marketing – Sewing Machines | USHA International Ltd | INR 25,00,000 – 30,00,000 |
| Sales Executives – Inside sales | Sulekha.com | INR 1,75,000 – 4,25,000 |
| Digital Marketing / Implementation Consultant / SEO | Black and White Business Solutions Pvt Ltd | INR 2,50,000 – 4,25,000 |
Digital Marketing Salary: Part-Time Jobs
Part-time Digital Marketing jobs are offered by many companies with salaries ranging between INR 1,20,000 – 4,00,000 per annum. Given below is a list of part-time jobs along with their salaries and the companies offering them.
| Job Profile | Companies | Average Salary |
|---|---|---|
| Content Writer | Gifola Innovations Private Limited | INR 1,02,000 – 3,74,700 |
| Social Media Manager | Effervescent Living | INR 1,20,000 |
| Digital Marketing Executive | elanzee innovations pvt ltd | INR 1,20,000 – 2,40,000 |
| Digital Marketing Coordinator | Paragon Global | INR 530 – 756 (hourly basis) |
| Digital Marketing Executive | Mobizib Technologies | INR 1,20,000 – 3,00,000 |
| Digital Marketing Executive | Roars Technologies Pvt. Ltd. | INR 3,12,000 |
| Digital Marketing Manager | Percoyo Pvt Ltd | INR 2,40,000 |
Also Check: Part-Time Photography Courses
Digital Marketing Government Jobs
Digital marketing jobs in the Government sector pay higher salaries as compared to most private companies. However, the job roles are limited with few openings. Given below is a list of government digital marketing jobs along with their salaries.
| Job Profile | Companies | Average Monthly Salary |
|---|---|---|
| Digital Marketing Coordinator/ SM Manager | Technology Development Board (TDB), Delhi | – |
| Digital Marketing Executive | National Book Trust India | INR 33,334 – 41,667 |
| Marketing Executive | NBCC Limited | INR 24,000 – 36,000 |
| Marketing Executive | Nainital Bank Limited | INR 50,600 – 95,600 |
| Marketing Executive | National Book Trust | INR 50,600 – 95,600 |
| Assistant Manager (Marketing & Communication) | State Bank of India | – |
Digital Marketing Salary Abroad
Japan, China, the USA, Denmark, Australia, the Netherlands, etc are some of the best destinations for Digital Marketing Jobs Abroad. The table below gives the list of the top 10 highest-paying countries for Digital Marketing.
| Countries | Average Annual Salary |
|---|---|
| Japan | INR 58,66,624 |
| China | INR 56,66,594 |
| USA | INR 47,20,329 |
| Denmark | INR 55,61,314 |
| Belgium | INR 44,09,866 |
| Netherlands | INR 38,24,425 |
| Australia | INR 38,12,305 |
| Germany | INR 37,91,341 |
| Norway | INR 35,17,422 |
| Sweden | INR 34,07,500 |
Check:
| Digital Marketing Courses in Canada | Masters in Digital Marketing in USA | Masters in Digital Marketing in Australia |
Digital Marketing Freelance Salary
Freelance digital marketing salary is INR 1,00,000 – 12,00,000 depending on the work profile, skills, and expertise. Fiverr, Internshala, LinkedIn and Facebook groups are platforms where you can find Freelance Digital Marketing projects. Explore: Digital Marketing Courses for Beginners
| Job Profile | Company | Average Annual Salary |
|---|---|---|
| Senior Content Writer | Emmbros Overseas Lifestyle Private Limited | INR 6,00,000 – 12,00,000 |
| Business Development Executive / Manager For IT Software | Whitepel Software Pvt Ltd | INR 1,50,000 – 4,00,000 |
| Social Media Marketing – Freelancer | Talent Micro Innovations Private Limited | INR 2,00,000 – 5,00,000 |
| Content Writers | Organicbot | INR 2,50,000 – 3,00,000 |
| Social Media Manager | Effervescent Living | INR 1,20,000 |
| Copywriter | Pathway Productions LLP | INR 1,20,000 – 2,40,000 |
Digital Marketing Internships
Digital Marketing Interns earn INR 1,000 – 30,000 per month. Internshala and LinkedIn are job portals where aspirants can find digital marketing internships for any location, duration, and job profile. The table lists recently posted digital marketing internships on Internshala.
| Job Profile | Company | Monthly Stipend |
|---|---|---|
| Digital Marketing | Monarch Web World | INR 10,000 – 15,000 |
| Social Media Marketing | Monarch Web World | INR 10,000 – 15,000 |
| Digital Marketing | The Odin | INR 15,000 – 25,000 |
| Content Writing | Grabbit Live | INR 5,000 + Incentives |
| Search Engine Optimization (SEO) | Rethink UX | INR 15,000 – 20,000 |
| Social Media Marketing | Kaizen Academy | INR 10,000 |
| Digital Marketing & Customer Service | Clerk-Tech | INR 15,000 |
| Content Writing | Dev Jewels | INR 5,000 – 7,000 |
| Social Media Marketing | SHS Advisory | INR 15,000 |
| Content Creation | ARHM Organics | INR 9,000 – 15,000 |
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Digital Marketing Salary for Freshers
The salary of digital marketing fresher is INR 60,000 – 6,00,000 per annum on average; Digital Marketing Executive, SEO Executive, and Business Development Executive are top digital marketing jobs for freshers. The table below summarises a few digital marketing jobs for freshers and their average salaries.
| Job Profile | Company | Digital Marketing Salary per Month |
|---|---|---|
| SEO Executive / Digital Marketing Executive | Fewer Online Services Private Limited | INR 1,50,000 – 4,50,000 |
| SEO Executive / Digital Marketing Executive | Balaji Microtechnologies Private Limited | INR 1,25,000 – 1,75,000 |
| Digital Marketing Trainee | Technicians Softech Pvt Ltd | INR 50,000 – 1,25,000 |
| Digital Marketing Executive | The HR Beans | INR 1,50,000 – 3,50,000 |
| Digital Marketing | Creative Hands HR Consultancy | INR 4,00,000 – 6,00,000 |
| Digital Marketing Intern/Freshers | Millionify | INR 60,000 – 1,25,000 |
| Marketing | Sales | Management | Emporis | INR 2,25,000 – 6,50,000 |
| Management Associate | Emporis | INR 2,25,000 – 6,00,000 |
| Business Development Executive | Emporis | INR 2,25,000 – 6,00,000 |
| Digital Marketing | SPK Staffing | INR 1,50,000 – 2,00,000 |
Why Velarima Digital Marketing Course Good for Immediate Placement?
It’s Training Strategy is Real-Time and Best for Getting Good Results in Digital Marketing