Earning Opportunities with Digital Marketing

Earning Opportunities with Digital Marketing

by | Jun 12, 2024 | Digital Marketing Articles, Digital Marketing Books, Digital Marketing Courses, Digital Marketing Internship

Digital marketing offers a wide range of earning opportunities for individuals and businesses. Here are some of the most popular and lucrative ways to earn through digital marketing:

1. Freelancing

  • Digital Marketing Consultant: Provide consulting services to businesses looking to develop and implement digital marketing strategies.
  • Social Media Manager: Manage social media accounts for clients, creating and scheduling content, and engaging with followers.
  • SEO Specialist: Offer services to improve a client’s website visibility on search engines through on-page and off-page SEO techniques.
  • Content Writer/Blogger: Create blog posts, articles, and other content for businesses to enhance their content marketing efforts.
  • PPC Specialist: Manage pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads.

2. Full-Time Employment

  • Digital Marketing Manager: Oversee and coordinate digital marketing strategies for a company or organization.
  • Content Marketing Manager: Develop and manage content strategies to attract and engage target audiences.
  • Email Marketing Specialist: Design and execute email marketing campaigns to nurture leads and drive conversions.
  • Analytics Manager: Analyze digital marketing data to inform and optimize marketing strategies.

3. Starting a Digital Marketing Agency

  • Full-Service Agency: Offer comprehensive digital marketing services, including SEO, PPC, social media, content marketing, email marketing, and web design.
  • Niche Agency: Focus on a specific area of digital marketing, such as influencer marketing or local SEO.

4. Affiliate Marketing

  • Affiliate Marketer: Promote products or services through affiliate links and earn commissions for every sale or lead generated through your links.
  • Niche Websites: Create niche websites that generate traffic and revenue through affiliate marketing and advertising.

5. E-Commerce and Dropshipping

  • Online Store: Set up an e-commerce store and use digital marketing strategies to drive traffic and sales.
  • Dropshipping: Run a dropshipping business where you market and sell products without handling inventory, relying on suppliers to fulfill orders.

6. Blogging and Vlogging

  • Monetize Your Blog: Use advertising, sponsored posts, affiliate marketing, and product reviews to earn income from your blog.
  • YouTube Channel: Create video content, monetize through ads, sponsorships, and affiliate marketing.

7. Social Media Influencing

  • Influencer Partnerships: Collaborate with brands to promote their products or services on your social media platforms.
  • Sponsored Content: Create sponsored posts, stories, or videos for brands in exchange for payment or products.

8. Creating and Selling Digital Products

  • Online Courses: Develop and sell online courses on digital marketing topics.
  • Ebooks and Guides: Write and sell ebooks or guides on various aspects of digital marketing.
  • Templates and Tools: Create and sell marketing templates, tools, and resources to other marketers.

9. Local Business Marketing

  • Local SEO Services: Offer services to help local businesses improve their search engine visibility and attract more customers.
  • Social Media for Local Businesses: Manage social media accounts and local advertising campaigns for small businesses.

10. Freemium Model Services

  • Freemium Software: Develop software or tools with basic features available for free and premium features available for a fee.
  • Membership Sites: Create a membership site with exclusive content and resources for paid members.

11. Corporate Training and Workshops

  • Workshops: Conduct workshops and training sessions for businesses on digital marketing strategies and tools.
  • Corporate Training Programs: Develop comprehensive digital marketing training programs for corporate clients.

12. Partnerships and Collaborations

  • Joint Ventures: Partner with other businesses or marketers to create joint ventures that leverage both parties’ strengths and reach.
  • Co-Branding: Collaborate with complementary brands on co-branded marketing initiatives.

Conclusion

The earning opportunities in digital marketing are vast and varied, catering to different skills, interests, and business models. Whether you prefer freelancing, full-time employment, entrepreneurship, or passive income streams, digital marketing offers numerous paths to financial success. The key is to stay updated with industry trends, continuously improve your skills, and effectively leverage digital marketing strategies to achieve your earning goals.

Who is for Digital Marketing Course?

Who is for Digital Marketing Course?

by | Jun 12, 2024 | Digital Marketing Articles, Digital Marketing Courses, Digital Marketing Jobs, Digital Marketing Tips

A digital marketing course is suitable for a wide range of individuals and professionals. Here are some groups of people who would benefit from taking a digital marketing course:

1. Aspiring Digital Marketers

  • Career Starters: Individuals looking to start a career in digital marketing and seeking foundational knowledge and skills.
  • Students: College or university students interested in marketing, business, or related fields.

2. Marketing Professionals

  • Traditional Marketers: Professionals in traditional marketing roles who want to update their skills and learn digital marketing techniques.
  • Marketing Managers: Managers looking to better understand digital strategies to improve their team’s performance.

3. Business Owners and Entrepreneurs

  • Small Business Owners: Owners who want to learn how to effectively promote their businesses online and manage digital marketing campaigns.
  • Start-up Founders: Entrepreneurs who need to understand digital marketing to grow their start-ups and reach their target audience.

4. Freelancers and Consultants

  • Freelance Marketers: Freelancers looking to expand their skill set and offer comprehensive digital marketing services.
  • Consultants: Business consultants who want to advise clients on digital marketing strategies.

5. Sales Professionals

  • Sales Executives: Professionals who want to leverage digital marketing techniques to generate leads and improve sales performance.
  • Business Development Managers: Managers seeking to enhance their understanding of digital channels for better client acquisition and retention.

6. Career Changers

  • Professionals Transitioning Fields: Individuals from other industries who want to switch to a career in digital marketing and need the necessary skills and knowledge.

7. Content Creators

  • Bloggers and Influencers: Individuals who want to learn how to market their content, grow their audience, and monetize their online presence.
  • Video Creators: YouTubers and other video content creators looking to improve their online visibility and engagement through digital marketing.

8. Technical Professionals

  • Web Developers and Designers: Professionals who want to understand digital marketing to better integrate marketing strategies into their web projects.
  • Data Analysts: Analysts interested in focusing on marketing analytics and data-driven decision-making.

9. Nonprofit Organizations

  • Nonprofit Managers: Individuals working in nonprofits who want to learn digital marketing to increase awareness, engagement, and donations.

10. Anyone Interested in Digital Marketing

  • Hobbyists: People who are passionate about digital marketing and want to learn more about the field.
  • Individuals Enhancing Personal Skills: Anyone who wants to enhance their personal skills for future opportunities or personal projects.

Benefits of a Digital Marketing Course

  • Skill Development: Gain practical skills in SEO, PPC, social media marketing, content marketing, email marketing, and more.
  • Career Advancement: Improve your job prospects and potential for career growth in the marketing field.
  • Business Growth: Learn how to effectively promote and grow your business online.
  • Updated Knowledge: Stay current with the latest digital marketing trends and best practices.
  • Networking Opportunities: Connect with like-minded individuals and industry professionals.

By tailoring the course content to meet the needs of these diverse groups, a digital marketing course can provide valuable insights and skills that are applicable in various contexts and industries.

What is the Future of Digital Marketing?

What is the Future of Digital Marketing?

by | Jun 12, 2024 | Articles, Certifications, Digital Marketing Articles

The future of digital marketing is dynamic and continuously evolving, driven by technological advancements, changing consumer behaviors, and emerging trends. Here are some key trends and predictions for the future of digital marketing:

1. Increased Use of AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) will play an even more significant role in digital marketing. These technologies will enable more personalized and efficient marketing strategies, from chatbots providing real-time customer service to AI-powered tools predicting consumer behavior and optimizing ad placements.

2. Voice Search and Smart Speakers

With the growing popularity of smart speakers like Amazon Echo and Google Home, voice search is becoming more prevalent. Marketers will need to optimize their content for voice search queries, which are typically longer and more conversational than text searches.

3. Video Marketing Dominance

Video content will continue to dominate, with platforms like YouTube, TikTok, and Instagram Reels leading the way. Live streaming and interactive video content will also become more popular, providing real-time engagement opportunities.

4. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies will revolutionize the way consumers interact with products and brands. From virtual try-ons to immersive brand experiences, these technologies will enhance customer engagement and drive conversions.

5. Data Privacy and Security

As data privacy concerns grow, stricter regulations like the GDPR and CCPA will shape how marketers collect, store, and use consumer data. Transparency and ethical data practices will be crucial for maintaining consumer trust.

6. Personalization and Customer Experience

Consumers increasingly expect personalized experiences. Leveraging data analytics and AI, marketers can deliver highly personalized content, recommendations, and offers that enhance the customer journey and drive loyalty.

7. Influencer and Affiliate Marketing

Influencer marketing will continue to be a powerful strategy, but with a shift towards micro and nano-influencers who offer more authentic and engaged followings. Affiliate marketing will also grow, driven by performance-based results.

8. Social Commerce

Social media platforms are integrating more e-commerce features, allowing users to shop directly through apps like Instagram and Facebook. This trend will continue, blurring the lines between social media and online shopping.

9. Content Marketing Evolution

Content marketing will evolve to focus more on quality, storytelling, and interactive content. Educational and informative content will remain crucial, but innovative formats like interactive infographics, quizzes, and AR experiences will gain traction.

10. Blockchain Technology

Blockchain can provide transparent and secure transactions, making it valuable for verifying ad metrics and combating ad fraud. It will also enhance data security and transparency in marketing practices.

11. Omnichannel Marketing

Creating seamless experiences across multiple channels (online and offline) will be vital. An integrated approach that ensures consistency and coherence in messaging and customer experience will drive better engagement and loyalty.

12. Sustainability and Ethical Marketing

Consumers are increasingly valuing sustainability and ethical practices. Brands that demonstrate a commitment to social responsibility and environmental sustainability will resonate more with conscious consumers.

13. 5G Technology

The rollout of 5G will significantly enhance mobile connectivity and data transfer speeds. This will enable richer mobile experiences, from high-quality video streaming to advanced AR and VR applications.

14. Interactive Content

Interactive content, such as polls, quizzes, and interactive videos, will become more prevalent, driving higher engagement rates and providing valuable insights into consumer preferences and behavior.

15. Programmatic Advertising

Programmatic advertising, which uses AI to automate ad buying, will become more sophisticated, enabling more precise targeting and real-time optimization of ad campaigns.

In summary, the future of digital marketing will be characterized by greater personalization, enhanced customer experiences, and innovative use of technology. Marketers who stay ahead of these trends and adapt their strategies accordingly will thrive in the evolving digital landscape.

What is the Future of Digital Marketing?

Digital Marketing Salary in India: Jobs, Fresher’s Salary, Monthly Salary 2023

by | Sep 22, 2023 | Articles, Certifications, Digital Marketing Articles, Digital Marketing Courses, Digital Marketing Jobs

LinkedIn has over 40,000+ job vacancies for Digital Marketing related roles; with 1,710 job vacancies posted by Indian digital marketing agencies or companies. The average Digital Marketing salary in India is INR 3,54,292 per annum. The salary further depends on several factors, for example, a digital marketing specialist’s salary is INR 2,31,923 per annum as a fresher.

According to a Goldman Sachs report, the Indian digital marketing sector is going to be worth INR 11.9 billion (USD 160) by 2025. As per all of these reports it can be stated that the digital marketing industry would grow further making more job scope for Indians. Check: Digital Marketing Courses

Digital Marketing Courses Online Professional Diploma in Digital Marketing

Amazon, TCS, Google, and Accenture are currently the companies that offer the highest Digital Marketing salary i.e. INR 2,00,000 – 10,00,000 per annum for different digital marketing job roles. Digital Marketing Manager/Executive/Specialists/ Analysts, SEO Manager/Specialists/Executive, and Email Marketing Manager are the popular digital marketing job roles as per area of expertise and job description.

Digital Marketing Salary in Delhi Digital Marketing Salary in Mumbai Digital Marketing Salary in Bangalore

Scope of Digital Marketing

India is one of the top users of the internet besides China, the USA, and Brazil, and has surpassed the US in terms of the total number of users by more than 100 million as of 2020, making it easier for companies to engage customers digitally.

  • The national average Salary in Digital Marketing in India is INR 2,40,000 per annum as per the records of Glassdoor.
  • Digital Marketing Manager, Digital Marketing Specialist, Trainer, SEO Executive, SMM Manager, SEO Manager, etc are some of the popular job profiles in Digital Marketing.
  • Mate Labs, Genius Consultants, Cognizant Technology Solutions, Google, TCS, Accenture, etc are companies that pay salaries ranging between INR 4,00,000 – 8,00,000 per annum.
  • The average salary of an entry-level employer in Digital Marketing ranges between INR 1,80,000 – 3,00,000 per annum while a freelancer can earn anywhere between INR 1,00,000 – 6,00,000 per annum depending on their skills.
  • According to IBEF based on the report of Dentsu Aegis Network (DAN), the digital advertising industry in India is projected to cross INR 50,000 crore (USD 7.15 billion) mark by 2025 as it is supported by faster internet adoption and technological advancement.
  • Al in Marketing, Augmented Reality, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated & Personalised Email Marketing, Video Marketing, etc are some of the current trends in Digital Marketing.

Average Digital Marketing Salary in India

The average salary of a digital marketing specialist is INR 3,54,292 per annum as per the records of Payscale.

  • A digital marketing specialist can earn anywhere between INR 2,31,923 per annum as a fresher.
  • This however increases with work experience. A person with experience above 10 years can earn anywhere between INR 9,47,362 per annum.
  • Some of the popular skills for digital marketing specialists are digital marketing, SEO, SMM, google analytics, and SEM.
  • A digital marketing specialist professional with the above-mentioned skills earns an average of INR 3,22,758 – 3,95,564 per annum.
  • Chennai is one of the best cities for digital marketing specialists with an average pay of 17% above the national average.

Check out the list of digital marketing specialists’ salaries as per their years of experience.

Experience Digital Marketing Salary (per annum)
0 – 1 years INR 2,31,923
1 – 4 years INR 3,37,875
5 – 9 years INR 5,21,159
10 years and above INR 9,47,362

Digital Marketing Salary in Bangalore

Job Profile Company Digital Marketing Salary (per annum)
Senior Manager – Digital Marketing Nexval Infotech Pvt. Ltd. INR 6,00,000 – 16,00,000
Digital Marketer Hulm Training And Development Pvt Ltd INR 1,75,000
Senior Performance & Digital Marketing Manager Twoatom Technologies Ltd INR 7,00,000 – 12,00,000
Implementation Consultant / Digital Marketing / International Voice Black And White Business Solutions Pvt Ltd INR 2,50,000 – 4,50,000
Digital Marketing Specialist Veterans Interiors INR 3,50,000 – 5,00,000
Digital Marketing Expert (Google Ads, Social Media Ads & SEO) Rankon Technologies Pvt Ltd INR 2,00,000 – 5,00,000
Digital Marketing – Pay Per Click 2Coms INR 1,00,000 – 6,00,000
Digital Marketing Executive RentMyStay INR 1,75,000 – 3,50,000
Digital Marketing Intern RentMyStay INR 1,75,000 – 3,00,000
Digital Marketing Manager Evolve Technologies And Services Private Limited INR 25,00,000 – 30,00,000

Digital Marketing Salary in Hyderabad

Job Profile Company Digital Marketing Salary (per annum)
Digital Marketing Manager WIN Creatives India Pvt Ltd INR 2,50,000 – 4,50,000
Digital Marketing Manager Celekt Gadgets Llp INR 5,00,000 – 7,00,000
Senior Performance & Digital Marketing Manager Twoatom Technologies Llp INR 7,00,000 – 12,00,000
Digital Marketing Executive Osiltec Consulting Pvt. Ltd INR 1,75,000 – 3,50,000
Digital Marketing Specialist Big-C Mobiles Pvt. Ltd. INR 3,75,000 – 4,25,000
Digital Marketing Head Call Health Services Pvt. Ltd. INR 8,00,000 – 14,00,000
Digital Marketing Specialist Keyworks Solutions LLP INR 2,00,000 – 3,00,000
Digital Marketing Trainer Tag Digital INR 3,60,000
Digital Marketing Specialist iMark INR 1,80,000 – 5,40,000
Digital Marketing Consultant Orange Carrot Private Limited INR 6,00,000 – 12,00,000

Digital Marketing Salary in Chennai

Job Profile Company Digital Marketing Salary (per annum)
Digital Marketing Manager Newry Properties Private Limited INR 3,50,000 – 4,50,000
Senior Digital Marketing Executive RIBS Technologies INR 3,50,000 – 5,00,000
Digital Marketing Manager / Executive – Real Estate KG Foundations Pvt Ltd INR 4,00,000 – 5,00,000
Digital Marketing Manager Jones Foundations Private Limited INR 5,50,000 – 6,00,000
Digital Marketing Executive Sathyam Homes Private Limited INR 1,75,000 – 3,00,000
Senior Performance & Digital Marketing Manager Twoatom Technologies Ltd INR 7,00,000 – 12,00,000
Digital Marketing Analyst Voxit Media Tech Pvt Ltd INR 1,75,000 – 3,00,000
Digital Marketing Team Lead Zero Gravity Group INR 1,00,000 – 6,00,000
Social Media Marketing Executive Sewis Technologies Private Limited INR 2,50,000 – 7,50,000
Head – E-Commerce & Digital Marketing Ciel Hr Services Pvt Ltd INR 16,00,000 – 25,00,000

Digital Marketing Salary in Delhi

Job Profile Company Digital Marketing Salary (per annum)
Digital Marketing Executive Parametrique Electronic Solutions Pvt Ltd INR 1,00,000 – 2,50,000
Digital Marketing Executive India Fine Arts INR 1,00,000 – 3,00,000
Digital Marketer Goel Vet Pharma Pvt Ltd INR 1,50,000 – 3,00,000
Business Development Manager/ Executive (Digital Marketing Sales) Graygraph Technologies Pvt Ltd INR 4,00,000 – 5,00,000
SEO Executive || Digital Marketing Executive Acadecraft INR 1,75,000 – 2,50,000
Assistant Manager-Digital Marketing Elofic Industries Ltd INR 3,00,000 – 4,75,000
Sr. Executive – Digital Marketing Re/Max India INR 4,00,000 – 6,00,000
Digital Marketing Manager Ikokas Technologies Private Limited INR 3,00,000 – 8,00,000
Senior Performance & Digital Marketing Manager Twoatom Technologies Llp INR 7,00,000 – 12,00,000

Digital Marketing Salary in Mumbai

Job Profile Company Digital Marketing Salary (per annum)
Sr.Executive/Asst. Manager Digital Marketing Damji Shamji Realty Private Limited INR 5,00,000 – 6,00,000
Senior Digital Marketing Executive DSP REALTY INR 4,00,000 – 5,00,000
Digital Marketing Executive Beauty Essentials Marketing Pvt Ltd INR 2,50,000 – 4,50,000
Digital Marketing Executive The Propertist INR 2,50,000 – 6,00,000
Digital Marketing Trainee Labdhi Lifestyles Limited INR 2,25,000 – 3,00,000
Digital Marketing Manager C Com Enterprises Pvt. Ltd. INR 3,00,000 – 5,00,000
Digital Marketing Executive Painting Drive INR 4,00,000 – 4,50,000
Senior Performance & Digital Marketing Manager Twoatom Technologies Ltd INR 7,00,000 – 12,00,000
Digital Marketing Specialist Excis Compliance India Private Limited INR 3,00,000 – 7,00,000
Sr Digital Marketing Executive Bombay Greens INR 2,00,000 – 4,00,000

Digital Marketing Salary as per Job Roles

Among the Digital Marketing job profiles Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Analyst, etc are top-paying ones. The professionals in these jobs can earn anywhere between INR 2,00,000 – 6,00,000 per annum. Given below are the details of the mentioned job profiles along with their salaries and recruiters.

Digital Marketing Executive Salary

  • Digital Marketing Executive is responsible for leading, planning, supervising, and checking up on the circulation of promotional merchandise.
  • They play an important role in the development of new marketing ideas, projects, or computer software programs.
  • Digital Marketing Executives must be equipped with the up-to-date needs of their target market and clients along with good social and communication skills.

Given below are the details regarding the salaries and recruiters.

Average Salary INR 2,34,552
Highest Paying Recruiter HCL Technologies (INR 5,90,345)
Top Recruiting Companies Cognizant Technology Solutions, HCL Technologies, DigitalMarketer, Mount Morris Central School District, Hummingbird Web Solutions, Intellipaat, etc.

Digital Marketing Manager Salary

  • Digital Marketing Managers are in charge of developing and completing marketing projects in compliance to the organization’s goals and values.
  • They create efficient, effective advertising strategies for promoting products and/or services mainly focusing on increasing sales and brand loyalty.
  • To be successful as a digital marketing manager, one must have expert-level knowledge of e-commerce as well as the trends of the digital marketplace.
  • Moreover, knowledge of Internet regulations and standards and SEO along with good communication skills are necessary.

The table below gives the details of the salaries and recruiters of the same.

Average Salary INR 6,14,500
Highest Paying Recruiter Housing.com (INR 19,89,930)
Top Recruiting Companies TCS, Amazon, Accenture, IBM, Ethinos Digital Marketing, BYJU’S, Infosys, Google, L’Oréal, HCL Technologies, Zomato, Axis Bank, upGrad, etc.

Digital Marketing Specialist Salary

  • Digital Marketing Specialist designs, creates and delivers marketing programs for supporting the expansion and growth of the company’s services and products through research and strategizing.
  • They also play an important role in developing, managing, and designing layouts for various purposes such as presentations, newsletters, event support materials, research papers, brochures, etc.
  • Digital Marketing Specialists should know the latest trends in digital marketing. They must know how to interpret data, engage customers, and communicate using the latest trends for developing effective marketing strategies.

Given below are the details regarding the salaries and recruiters.

Average Salary INR 3,54,400
Highest Paying Recruiter Amazon (INR 10,11,489)
Top Recruiting Companies Accenture, Cognizant Technology Solutions, DigitalMarketer, Google, Global Growth, Gartner, Amazon, TCS, HiveMinds Innovative Market Solutions, Oracle, etc.

Digital Marketing Analyst Salary

  • Digital Marketing Analysts are responsible for monitoring online marketing trends, analyzing statistics, developing strategies for digital marketing campaigns, tracking campaign performance, etc.
  • They prepare campaign results, create data visualizations, and present insights for colleagues and clients.
  • Digital Marketing Analysts should be well aware of digital marketing, analytical and reporting tools such as Tableau, Google Analytics, Data Studio, etc.

The details regarding the salary and recruiters are given in the table below.

Average Salary INR 3,07,600
Highest Paying Recruiter Freshworks (INR 7,14,722)
Top Recruiting Companies Zoho, Gen Y Medium, Accenture, Deltax, Tvisha Technologies, Intellipaat, HiveMinds Innovative Market Solutions, Ducima Analytics, Cognizant Technology Solutions, etc.

Digital Marketing Salary in Different Companies

Accenture, Google, TCS, Amazon, etc are some of the top digital marketing companies which offer various job roles such as Digital Marketing Manager/ Analysts/ Executive, SEO Specialists, Email Marketing Manager, Market Research Analysts, etc with salaries ranging between INR 2,00,000 – 10,00,000 per annum on average.

Digital Marketing Salary in Accenture

Accenture is one of the top digital marketing companies which offers an average salary of INR 4,43,970 per annum for various jobs. Below is a list of Digital Marketing Jobs by Accenture along with their salaries.

Job Profile Average Annual Salary
Digital Marketing Manager INR 5,27,880
Digital Marketing Analyst INR 5,77,466
Digital Marketing Specialist INR 5,26,692
Digital Marketing Executive INR 3,10,000
Digital Marketing Associate INR 4,51,451
SEO Analyst INR 1,95,330
Email Marketing Specialist INR 2,47,308 – 6,15,597

Digital Marketing Salary in Google

Google offers various Digital Marketing jobs with an average salary of INR 5,50,730 per annum. Given below is the list of various Google Digital Marketing Jobs. Check: Digital Marketing Courses by Google

Job Profile Average Annual Salary
Digital Marketing Manager INR 7,05,134
Digital Marketing Executive INR 2,00,000
Digital Marketing Specialist INR 6,70,000
Market Research Analyst INR 5,89,762 – 7,16,757
Marketing Associate INR 1,87,181 – 2,02,998
SEO Specialist INR 9,73,485 – 16,15,161
Social Media Manager INR 21,00,000 – 24,10,000

Digital Marketing Salary in TCS

TCS offers Digital Marketing Jobs with an average salary of INR 6,16,428 per annum. Given below is the list of Digital Marketing Jobs in TCS along with their salaries.

Job Profile Average Annual Salary
Digital Marketing Manager INR 4,46,076
Digital Marketing Executive INR 5,60,000
Digital Marketing Specialist INR 4,33,296
Digital Marketing Analyst INR 6,60,000
SEO Specialist INR 2,92,067
Email Support Service Representative INR 3,66,247 – 3,99,016
SMM Manager INR 2,49,900 – 2,74,811

Digital Marketing Salary in Amazon

Digital marketing salaries on Amazon range between INR 2,04,000 – 6,21,583 per annum. Given below are the details regarding the salaries and job roles offered by Amazon.

Job Profile Average Annual Salary
Digital Marketing Manager INR 9,38,780
Digital Marketing Executive INR 2,57,480 – 3,93,800
Digital Marketing Associate INR 2,30,000
Digital Marketing Specialist INR 10,11,489
Market Research Analyst INR 3,39,574
SEO Specialist INR 4,50,000
Email Support INR 2,15,000 – 4,83,900

Digital Marketing Salary: Work From Home

Post covid, there is an increase in the number of work-from-home jobs. Various companies such as 98thPercentile, Usha International Ltd, Sulekha.com, Petr Organics, etc offer various digital marketing job roles on a work-from-home basis. Some companies offer options for both work from home or office with rotational shifts.

Job Profile Companies Average Annual Salary
Digital Marketing Executive – US Edtech 98thPercentile INR 2,25,000 – 4,00,000
SEO Executive Logelite Pvt Ltd INR 90,000 – 1,50,000
Social Media Manager Facilius Media Solutions Private Limited INR 3,50,000 – 5,00,000
SEO Specialist For a US-based eCommerce company Pete Organics INR 4,50,000 – 5,00,000
VP of Digital Marketing Consult Pr Private Limited INR 5,00,000 – 10,00,000
AGM Marketing – Sewing Machines USHA International Ltd INR 25,00,000 – 30,00,000
Sales Executives – Inside sales Sulekha.com INR 1,75,000 – 4,25,000
Digital Marketing / Implementation Consultant / SEO Black and White Business Solutions Pvt Ltd INR 2,50,000 – 4,25,000

Digital Marketing Salary: Part-Time Jobs

Part-time Digital Marketing jobs are offered by many companies with salaries ranging between INR 1,20,000 – 4,00,000 per annum. Given below is a list of part-time jobs along with their salaries and the companies offering them.

Job Profile Companies Average Salary
Content Writer Gifola Innovations Private Limited INR 1,02,000 – 3,74,700
Social Media Manager Effervescent Living INR 1,20,000
Digital Marketing Executive elanzee innovations pvt ltd INR 1,20,000 – 2,40,000
Digital Marketing Coordinator Paragon Global INR 530 – 756 (hourly basis)
Digital Marketing Executive Mobizib Technologies INR 1,20,000 – 3,00,000
Digital Marketing Executive Roars Technologies Pvt. Ltd. INR 3,12,000
Digital Marketing Manager Percoyo Pvt Ltd INR 2,40,000

Also Check: Part-Time Photography Courses

Digital Marketing Government Jobs

Digital marketing jobs in the Government sector pay higher salaries as compared to most private companies. However, the job roles are limited with few openings. Given below is a list of government digital marketing jobs along with their salaries.

Job Profile Companies Average Monthly Salary
Digital Marketing Coordinator/ SM Manager Technology Development Board (TDB), Delhi –
Digital Marketing Executive National Book Trust India INR 33,334 – 41,667
Marketing Executive NBCC Limited INR 24,000 – 36,000
Marketing Executive Nainital Bank Limited INR 50,600 – 95,600
Marketing Executive National Book Trust INR 50,600 – 95,600
Assistant Manager (Marketing & Communication) State Bank of India –

Digital Marketing Salary Abroad

Japan, China, the USA, Denmark, Australia, the Netherlands, etc are some of the best destinations for Digital Marketing Jobs Abroad. The table below gives the list of the top 10 highest-paying countries for Digital Marketing.

Countries Average Annual Salary
Japan INR 58,66,624
China INR 56,66,594
USA INR 47,20,329
Denmark INR 55,61,314
Belgium INR 44,09,866
Netherlands INR 38,24,425
Australia INR 38,12,305
Germany INR 37,91,341
Norway INR 35,17,422
Sweden INR 34,07,500

Check:

Digital Marketing Courses in Canada Masters in Digital Marketing in USA Masters in Digital Marketing in Australia

Digital Marketing Freelance Salary

Freelance digital marketing salary is INR 1,00,000 – 12,00,000 depending on the work profile, skills, and expertise. Fiverr, Internshala, LinkedIn and Facebook groups are platforms where you can find Freelance Digital Marketing projects. Explore: Digital Marketing Courses for Beginners

Job Profile Company Average Annual Salary
Senior Content Writer Emmbros Overseas Lifestyle Private Limited INR 6,00,000 – 12,00,000
Business Development Executive / Manager For IT Software Whitepel Software Pvt Ltd INR 1,50,000 – 4,00,000
Social Media Marketing – Freelancer Talent Micro Innovations Private Limited INR 2,00,000 – 5,00,000
Content Writers Organicbot INR 2,50,000 – 3,00,000
Social Media Manager Effervescent Living INR 1,20,000
Copywriter Pathway Productions LLP INR 1,20,000 – 2,40,000

Digital Marketing Internships

Digital Marketing Interns earn INR 1,000 – 30,000 per month. Internshala and LinkedIn are job portals where aspirants can find digital marketing internships for any location, duration, and job profile. The table lists recently posted digital marketing internships on Internshala.

Job Profile Company Monthly Stipend
Digital Marketing Monarch Web World INR 10,000 – 15,000
Social Media Marketing Monarch Web World INR 10,000 – 15,000
Digital Marketing The Odin INR 15,000 – 25,000
Content Writing Grabbit Live INR 5,000 + Incentives
Search Engine Optimization (SEO) Rethink UX INR 15,000 – 20,000
Social Media Marketing Kaizen Academy INR 10,000
Digital Marketing & Customer Service Clerk-Tech INR 15,000
Content Writing Dev Jewels INR 5,000 – 7,000
Social Media Marketing SHS Advisory INR 15,000
Content Creation ARHM Organics INR 9,000 – 15,000

Also Check:

MBA Summer Internships 2022 Data Analyst Internships 2022

Digital Marketing Salary for Freshers

The salary of digital marketing fresher is INR 60,000 – 6,00,000 per annum on average; Digital Marketing Executive, SEO Executive, and Business Development Executive are top digital marketing jobs for freshers. The table below summarises a few digital marketing jobs for freshers and their average salaries.

Job Profile Company Digital Marketing Salary per Month
SEO Executive / Digital Marketing Executive Fewer Online Services Private Limited INR 1,50,000 – 4,50,000
SEO Executive / Digital Marketing Executive Balaji Microtechnologies Private Limited INR 1,25,000 – 1,75,000
Digital Marketing Trainee Technicians Softech Pvt Ltd INR 50,000 – 1,25,000
Digital Marketing Executive The HR Beans INR 1,50,000 – 3,50,000
Digital Marketing Creative Hands HR Consultancy INR 4,00,000 – 6,00,000
Digital Marketing Intern/Freshers Millionify INR 60,000 – 1,25,000
Marketing | Sales | Management Emporis INR 2,25,000 – 6,50,000
Management Associate Emporis INR 2,25,000 – 6,00,000
Business Development Executive Emporis INR 2,25,000 – 6,00,000
Digital Marketing SPK Staffing INR 1,50,000 – 2,00,000
The Top 11 Search Engines, Ranked by Popularity

The Top 11 Search Engines, Ranked by Popularity

by | Mar 14, 2023 | Digital Marketing Articles, Digital Marketing Books, Digital Marketing Courses, Digital Marketing Internship, Digital Marketing Tips

Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share.

man using popular search engine to browse the web

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But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other search engines.

Here, we’re going to explore the top 11 search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting.

Note: To compile our list, we looked at the worldwide market share of search engines on desktop and mobile from November 2021 to November 2022.

 

Top Search Engines

  1. Google
  2. Bing
  3. Yahoo!
  4. Yandex
  5. DuckDuckGo
  6. Baidu
  7. Ask.com
  8. Naver
  9. Ecosia
  10. AOL
  11. Internet Archive

 

1. Google

top search engines: Google homepage

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With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic.

The large traffic potential makes Google a viable option when aiming to capture organic or paid search. The downside, of course, is almost everyone is competing for the same traffic.

Also keep in mind Google’s algorithm, like featured snippets, aims to fulfill users’ needs directly on Google, so they don’t need to click any links. These features, and Google’s popularity, might make it hard for you to capture the website traffic you want.

2. Bing

top search engines: bing search page

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Bing, Google’s biggest contender, rakes in 15% of U.S. searches. This engine also powers Yahoo, the U.S.’s third-biggest search engine.

Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs.

However, Bing additionally offers “Rewards,” a program that gives you points when you search or shop on the engine. You can then redeem those points for gift cards, nonprofit donations, and more.

3. Yahoo!

Top search engines, Yahoo! Homepage.

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Admittedly not the sleekest search engine interface, Yahoo! still manages to capture third place in our list, with just under 3% of the worldwide market share.

Yahoo! is powered by Bing, so search results are incredibly similar between the two search engines. However, it’s still an important search engine in its own right, with over 600 million total monthly users.

4. Yandex

top search engines: Yandex search home pageImage Source

Russian search engine Yandex has roughly 2% of the worldwide market share. However, it is the most widely used search engine in its home country, with Google holding the number two spot. If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind.

For example, Yandex has many quality indicators or badges it can display alongside search results. One of the most prominent is the site quality index or SQI which indicates how useful your site is to users.

Yandex regions webmaster tools guideImage Source

Like Google, Yandex also takes into consideration whether or not a user’s query has local intent and will display regional-dependent results. To account for this, you’ll need to go into Yandex’s webmaster tools and set a site region.

5. DuckDuckGo

top search engines: DuckDuckGo home page

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If you’re uneasy about targeted ads or don’t want your search data stored, you might want to try DuckDuckGo, which touts itself as “The search engine that doesn’t track you.”

DuckDuckGo doesn’t track, collect, or store any information, so you’re safe to search for shoes without feeling bombarded by subsequent Macy’s ads. It’s worth noting there are still ads on DuckDuckGo — just not personalized ones.

Additionally, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines. With an average of 94,758,414 daily direct searches as of September 2022, it’s slowly gaining steam in the search market.

6. Baidu

top search engines: Baidu home pageImage Source

Baidu is China’s largest search engine, capturing over 63% of China’s search market. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs. Like Google, Baidu aims to incorporate more rich features in the SERPs.

If you have an interest in appealing to the Asian market, Baidu is a good option to consider.

However, the search engine censors certain images and blocks pro-democracy websites. If you’re comparing search results, you’ll find a more comprehensive results list on Google.

7. Ask.com

Top search engines, Ask.com homepage.

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Ask.com, formerly known as Ask Jeeves, is a search engine designed to answer questions. According to Ask.com, its mission is to “enable curious people to find the information they need.”

The interface of Ask.com is similar to Yahoo’s interface. However, unlike Yahoo, which is powered by Bing, Ask.com is its own standalone search engine. Ask.com sees most of its traffic from users located in the United States (51.8% of its traffic, to be exact.)

8. Naver

Top search engines, Naver homepage.

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Naver is South Korea’s second most popular search engine, claiming 28.81% of the search engine market. Naver’s interface is entirely in Korean, and there is no English version of the website.

However, Naver is more than a simple search engine. Users of the website can access news content, search suggestions, and more.

Naver is a localized search engine, meaning it does not crawl and catalog the entire Internet. If you’re targeting the South Korean market with your content, make sure your SEO matches the criteria of South Korea’s second most popular search engine.

9. Ecosia

Top search engines, Ecosia homepage.

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Ecosia is “the search engine that plants trees.” For every search a user makes with Ecosia (either the webpage or its free browser extension), Ecosia will plant trees in vulnerable areas with the profit the company makes from its searches. To date, Ecosia has funded 146 million trees.

Ecosia is growing in popularity, but it is especially popular in Germany where the company is based. Worldwide, Ecosia has gained 0.11% of the search engine market share. Like Yahoo!, Ecosia is powered by Bing.

10. AOL

Top search engines, AOL homepage.

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AOL, formerly known as America Online, is both an online media company and a search engine. The interface of the website features a search bar and national news articles, along with local news and weather.

Most of AOL’s traffic is generated from the United States, 86.38% to be exact.

11. Internet Archive

Top search engines, Internet Archive homepage.

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Internet Archive is a different kind of search engine. As its name implies, Internet Archive is a free archive of books, movies, software, music, websites, etc.

Instead of attempting to rank in this search engine like bloggers would try to do for other search engines, users can sign up for a free account and can upload their content to the archives.

Most of Internet Archive’s audience is located in the United States. However, the search engine is gaining popularity in other countries, such as Great Britain and India.

Emerging Search Engine Trends

The top search engines may have another competitor vying for user business in the near future, as Arel=”noopener” target=”_blank” hrefs has announced they are working on a search engine of their own.

Currently in beta, Yep, is unique from other platforms as it shares 90% of its ad revenue with content creators. With this model, Yep aims to encourage more people to share their knowledge and high-quality content.

Google is also working to prioritize good content with their 2022 Helpful Content Update. HubSpot’s Head of SEO Content Aja Frost says the update has huge implications for the industry.

“First, Google is sending a strong signal that content written by humans is preferable to content by computers. (Ironic, given virtually all of the SERPs are algorithmized.)”

Frost also points out that this update should encourage SEOs to take a more comprehensive approach to site performance.

“This update is also reinforcing the idea that your domain is one entity, and content on one part of your website will impact the performance of another part of your website,” Frost explains. “With this in mind, SEOs should be looking at their site as a whole — not isolated sets of pages.”

Think Beyond Google

Ultimately, it’s essential to consider alternative traffic opportunities besides Google when creating an SEO strategy.

By diversifying your sources, you’re more likely to capture the first page on SERPs, and you’re in a better position to find a truly ideal target audience.

This article was originally published in September 2018 and has been updated for comprehensiveness.