Email Marketing
Instructor
Venugopal
Course Overview
The “Email Marketing” course at Velarima Academy, conducted by Mr. Venugopal, provides learners with the skills to design, execute, and optimize impactful email campaigns. Using the SEE and DO Methodology, participants will explore audience segmentation, personalized content creation, automation, and performance tracking.
This hands-on course combines practical exercises with strategic insights, enabling learners to engage customers effectively, nurture leads, and drive conversions. By the end of the program, participants will be equipped to implement professional email marketing strategies that strengthen brand communication and deliver measurable results.
What You'll Learn?
- Industry-Relevant Curriculum: Since Velarima’s digital marketing program already includes email marketing as a core module, the course content is aligned with current digital marketing practices.
- Hands-on, Practical Training: You’ll get to work with real-campaigns / projects rather than just theory. This practical experience helps you understand what works in real business situations. Velarima emphasizes live campaign management.
- Use of Tools & Templates: The course offers access to useful tools, templates, and automation techniques. This lets you build campaigns faster and more efficiently, and gives you hands-on exposure to tools used in the industry. (Part of their broader Digital Marketing and Full Stack Digital Marketing courses.)
- Data-Driven Decision Making: You’ll learn to measure campaign performance: open rates, click-throughs, conversion, etc. With analytics, you can optimize your campaigns and make better marketing decisions. Velarima includes these metrics in their digital marketing training.
- Segmentation & Personalization Skills: Modern email marketing isn’t “send one-size-fits-all.” In the course you’ll learn to segment audiences, personalize messages, and time emails appropriately to increase engagement.
- Better Career Opportunities: Email marketing is a highly sought skill in digital marketing roles. Completing this course can help you land jobs like Email Marketing Specialist, Digital Marketing Executive / Manager, or roles which require multi-channel marketing expertise. Also helps freelancers or small business owners.
- Cost-Effectiveness for Businesses: If you run your own business or work in one, skills in email marketing allow you to engage with customers cheaper than many paid channels, maintain loyalty with existing customers, and run promotions cost-efficiently.
- Ongoing Support & Mentoring: Velarima provides support (instructors, Q&A, forums) so you don’t just learn once and get stuck. Ongoing guidance helps cement what you’ve learned, troubleshoot specific cases, and ensure you can apply it well.
- Up-to-Date Best Practices: Email regulations, deliverability, design trends change over time. A dedicated course ensures you’re learning the latest things — things like avoiding spam filters, best subject lines, mobile friendly layout, and automation workflows.
- Full Stack & Integration: Because Velarima integrates email marketing with other digital domains (content, social media, analytics, PPC), you also learn how email fits into the bigger marketing ecosystem — so your campaigns can be more coherent and more powerful.
- Aspiring digital marketers looking to build core marketing skills.
- Business owners and entrepreneurs aiming to promote their brand.
- Marketing professionals seeking to enhance campaign performance.
- Freelancers wanting to offer email marketing as a service.
- Students interested in pursuing a career in digital marketing.
- Content creators and social media managers expanding their skill set.
- Startups and small businesses focused on customer retention.
- E-commerce professionals looking to boost sales through email campaigns.
- Minimum Qualification: 10+2 [Higher Secondary]
- Basic understanding of the internet and digital platforms.
- A laptop or desktop with stable internet access.
- Willingness to learn and apply practical marketing concepts.
- Familiarity with basic marketing or business terms (preferred, not mandatory).
- Access to a professional or personal email account for practice.
- Commitment to completing hands-on assignments and exercises.
- No prior experience in email marketing required — beginners are welcome.
- Recorded Videos
- LMS App Access
- Pdf's, Ebooks
- Templates & Plugins