SMO – Social Media Optimization
Instructor
Venugopal
Course Overview
The “SMO (Social Media Optimization)” course at Velarima Academy, conducted by Mr. Venugopal, focuses on enhancing brand visibility and engagement across social media platforms. Through the SEE and DO Methodology, participants will learn to optimize social profiles, create compelling content, improve audience interaction, and leverage analytics for better performance.
This hands-on, practical course equips learners with the skills to strengthen their online presence, maximize reach, and build meaningful connections with their audience. By the end of the program, participants will be confident in applying effective SMO strategies to achieve measurable marketing results.
What You'll Learn?
- Learn strategies to enhance brand visibility across social media platforms.
- Optimize profiles, pages, and content for maximum engagement.
- Gain hands-on experience in audience targeting and content planning.
- Understand analytics to measure performance and improve results.
- Develop skills to increase followers, likes, shares, and overall reach.
- Master techniques to strengthen online presence and brand credibility.
- Enhance digital marketing effectiveness through optimized social media campaigns.
- Acquire practical knowledge to implement measurable SMO strategies for businesses.
- Digital marketers looking to enhance social media performance and engagement.
- Business owners and entrepreneurs aiming to strengthen their online presence.
- Marketing professionals managing social media campaigns for brands or clients.
- Freelancers offering social media optimization services.
- Students pursuing a career in digital marketing, social media, or communications.
- Content creators and social media managers seeking to improve reach and visibility.
- Startups and small businesses focused on building brand credibility online.
- Agencies and consultants aiming to provide effective SMO strategies for clients.
- Minimum Qualification 10+2 [Higher Secondary]
- Basic understanding of social media platforms and digital marketing concepts.
- A laptop or desktop with stable internet access.
- Familiarity with content creation and social media engagement (preferred, not mandatory).
- Willingness to participate in hands-on exercises and practical projects.
- Interest in optimizing social media profiles and campaigns for better reach.
- No prior experience in SMO is required — beginners are welcome.
- Commitment to applying learned strategies for real-world social media optimization.
- Recorded Videos
- LMS App Access
- Pdf's, Ebooks
- Templates & Plugins