SEM – Search Engine Marketing (Google Ads)

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Instructor

Venugopal

Course Overview

The “SEM (Search Engine Marketing) [Google Ads]” course at Velarima Academy, conducted by Mr. Venugopal, provides learners with a comprehensive understanding of paid search marketing to drive targeted traffic and maximize ROI. Using the SEE and DO Methodology, participants will explore Google Ads campaign creation, keyword strategy, bidding techniques, ad optimization, and performance tracking.

This hands-on, practical course equips learners with the skills to design, launch, and manage effective SEM campaigns, enabling businesses to reach the right audience, increase conversions, and achieve measurable results in today’s competitive digital landscape.

Course Content

  • Fundamentals

    • What is SEM (Search Engine Marketing) ?

    • Basic Concepts of Google Ads

    • Structure of Google Ads Account SetUp

    • keywords Match Types

    • What is Quality Score?

  • Campaign Types

    • Search Campaign

    • Display Campaign

    • Shopping Campaign

    • Video Campaign

    • Performances Max Campaign

    • Demand Gen Campaign

  • Overview & Strategies

    • ROI (Return on Investment)

    • Intro: The 4 C's of PPC

    • Overview of PPC

    • CTR - (Click through Rate)

    • CPC - (Cost Per Click)

    • CPA - (Cost Per Acquisition)

    • CR - (Conversion Rate)

Original price was: ₹2,999.00.Current price is: ₹1,999.00.
  • Course Level Experts
  • Lessons 18
  • Language English-Telugu
  • Additional Resource 0
  • Last Update 13/10/2025