SEO – Search Engine Optimization
Instructor
Venugopal
Course Overview
The “SEO (Search Engine Optimization)” course at Velarima Academy, conducted by Mr. Venugopal, offers an in-depth understanding of optimizing websites and digital content to achieve higher visibility on search engines. Using the SEE and DO Methodology, learners will explore key SEO concepts, including keyword research, on-page and off-page optimization, technical SEO, and analytics.
This hands-on course combines theory with practical exercises, enabling participants to implement effective strategies that improve search rankings, drive organic traffic, and enhance online presence, equipping them with essential skills for successful digital marketing campaigns.
What You'll Learn?
- Learn to optimize websites to improve search engine rankings and visibility.
- Gain hands-on experience with keyword research, on-page, and off-page SEO techniques.
- Understand technical SEO, site structure, and website performance optimization.
- Develop skills to drive organic traffic and generate high-quality leads.
- Master tools for analytics, monitoring, and performance tracking.
- Enhance content strategy by integrating SEO best practices.
- Acquire practical knowledge to implement effective, real-world SEO campaigns.
- Boost career opportunities in digital marketing, SEO management, and online business growth.
- Aspiring digital marketers looking to specialize in SEO.
- Business owners and entrepreneurs aiming to improve website visibility and organic traffic.
- Marketing professionals managing websites or online campaigns.
- Freelancers offering SEO services to clients.
- Students pursuing careers in digital marketing, web analytics, or content strategy.
- Bloggers, content creators, and e-commerce professionals seeking to boost search rankings.
- Agencies and consultants managing SEO campaigns for clients.
- Anyone interested in learning how to drive organic growth through search engine optimization.
- Minimum Qualification 10+2 [Higher Secondary]
- Basic understanding of websites, digital marketing, and internet usage.
- A laptop or desktop with stable internet connectivity.
- Familiarity with content creation, website navigation, and online tools (preferred, not mandatory).
- Willingness to engage in hands-on SEO exercises and practical projects.
- Curiosity to learn keyword research, on-page, off-page, and technical SEO strategies.
- No prior SEO experience required — beginners are welcome.
- Commitment to applying learned techniques for real-world SEO campaigns.
- Recorded videos
- LMS App Access
- Pdf's, Ebooks
- Templates & Plugins
Course Content
- What is SEO
- How SEO Works?
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Google Updates
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What is Google caffeine?
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What is Google Hummingbird Update?
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What does hitting or Penalizing mean?
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What is Panda Update?
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What is Penguin Update?
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What is EMD Update ?
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What is Pigeon Update?
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What is Pirate Update?
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What is PayDay Update?
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What is Mobile Friendly Update?
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What is Top Heavy Update?
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What is GDPR Update?
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- Process of SEO
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Technical & Non-Technical SEO
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What is Technical & Non-Technical SEO?
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What are Incorporate Keywords in Web Pages?
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Sample of Webpage Content?
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What is Meta Data
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- Install & Activation of SEO Plugin
- Install & Activation of Google Site Kit
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On-Page SEO
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How to Add Focus Keyword For Page?
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How to Add Focus Keyword in Meta Title?
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How to Add Focus Keywords in Meta Description?
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How to Add Focus Keyword in Slug?
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How to Add Focus Keyword in AL Tags of Featured Images
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How to do Content Optimization for each Web Page?
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What is Readability Score?
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How to Add Focus Keyword in H1 Paragraph?
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How to Add Focus Keyword in 1st Paragraph?
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How to Add Focus Keyword in Different Paragraphs?
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- Off-Page SEO