LinkedIn has over 40,000+ job vacancies for Digital Marketing related roles; with 1,710 job vacancies posted by Indian digital marketing agencies or companies. The average Digital Marketing salary in India is INR 3,54,292 per annum. The salary further depends on several factors, for example, a digital marketing specialist’s salary is INR 2,31,923 per annum as a fresher.
According to a Goldman Sachs report, the Indian digital marketing sector is going to be worth INR 11.9 billion (USD 160) by 2025. As per all of these reports it can be stated that the digital marketing industry would grow further making more job scope for Indians. Check: Digital Marketing Courses
Amazon, TCS, Google, and Accenture are currently the companies that offer the highest Digital Marketing salary i.e. INR 2,00,000 – 10,00,000 per annum for different digital marketing job roles. Digital Marketing Manager/Executive/Specialists/ Analysts, SEO Manager/Specialists/Executive, and Email Marketing Manager are the popular digital marketing job roles as per area of expertise and job description.
| Digital Marketing Salary in Delhi | Digital Marketing Salary in Mumbai | Digital Marketing Salary in Bangalore |
Table of Contents
2.1 Digital Marketing Executive
2.3 Digital Marketing Specialist
3.1 Accenture
3.2 Google
3.3 TCS
3.4 Amazon
Scope of Digital Marketing
India is one of the top users of the internet besides China, the USA, and Brazil, and has surpassed the US in terms of the total number of users by more than 100 million as of 2020, making it easier for companies to engage customers digitally.
- The national average Salary in Digital Marketing in India is INR 2,40,000 per annum as per the records of Glassdoor.
- Digital Marketing Manager, Digital Marketing Specialist, Trainer, SEO Executive, SMM Manager, SEO Manager, etc are some of the popular job profiles in Digital Marketing.
- Mate Labs, Genius Consultants, Cognizant Technology Solutions, Google, TCS, Accenture, etc are companies that pay salaries ranging between INR 4,00,000 – 8,00,000 per annum.
- The average salary of an entry-level employer in Digital Marketing ranges between INR 1,80,000 – 3,00,000 per annum while a freelancer can earn anywhere between INR 1,00,000 – 6,00,000 per annum depending on their skills.
- According to IBEF based on the report of Dentsu Aegis Network (DAN), the digital advertising industry in India is projected to cross INR 50,000 crore (USD 7.15 billion) mark by 2025 as it is supported by faster internet adoption and technological advancement.
- Al in Marketing, Augmented Reality, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated & Personalised Email Marketing, Video Marketing, etc are some of the current trends in Digital Marketing.
Average Digital Marketing Salary in India
The average salary of a digital marketing specialist is INR 3,54,292 per annum as per the records of Payscale.
- A digital marketing specialist can earn anywhere between INR 2,31,923 per annum as a fresher.
- This however increases with work experience. A person with experience above 10 years can earn anywhere between INR 9,47,362 per annum.
- Some of the popular skills for digital marketing specialists are digital marketing, SEO, SMM, google analytics, and SEM.
- A digital marketing specialist professional with the above-mentioned skills earns an average of INR 3,22,758 – 3,95,564 per annum.
- Chennai is one of the best cities for digital marketing specialists with an average pay of 17% above the national average.
Check out the list of digital marketing specialists’ salaries as per their years of experience.
| Experience | Digital Marketing Salary (per annum) |
|---|---|
| 0 – 1 years | INR 2,31,923 |
| 1 – 4 years | INR 3,37,875 |
| 5 – 9 years | INR 5,21,159 |
| 10 years and above | INR 9,47,362 |
Digital Marketing Salary in Bangalore
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Senior Manager – Digital Marketing | Nexval Infotech Pvt. Ltd. | INR 6,00,000 – 16,00,000 |
| Digital Marketer | Hulm Training And Development Pvt Ltd | INR 1,75,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Implementation Consultant / Digital Marketing / International Voice | Black And White Business Solutions Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Specialist | Veterans Interiors | INR 3,50,000 – 5,00,000 |
| Digital Marketing Expert (Google Ads, Social Media Ads & SEO) | Rankon Technologies Pvt Ltd | INR 2,00,000 – 5,00,000 |
| Digital Marketing – Pay Per Click | 2Coms | INR 1,00,000 – 6,00,000 |
| Digital Marketing Executive | RentMyStay | INR 1,75,000 – 3,50,000 |
| Digital Marketing Intern | RentMyStay | INR 1,75,000 – 3,00,000 |
| Digital Marketing Manager | Evolve Technologies And Services Private Limited | INR 25,00,000 – 30,00,000 |
Digital Marketing Salary in Hyderabad
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Manager | WIN Creatives India Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Manager | Celekt Gadgets Llp | INR 5,00,000 – 7,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Llp | INR 7,00,000 – 12,00,000 |
| Digital Marketing Executive | Osiltec Consulting Pvt. Ltd | INR 1,75,000 – 3,50,000 |
| Digital Marketing Specialist | Big-C Mobiles Pvt. Ltd. | INR 3,75,000 – 4,25,000 |
| Digital Marketing Head | Call Health Services Pvt. Ltd. | INR 8,00,000 – 14,00,000 |
| Digital Marketing Specialist | Keyworks Solutions LLP | INR 2,00,000 – 3,00,000 |
| Digital Marketing Trainer | Tag Digital | INR 3,60,000 |
| Digital Marketing Specialist | iMark | INR 1,80,000 – 5,40,000 |
| Digital Marketing Consultant | Orange Carrot Private Limited | INR 6,00,000 – 12,00,000 |
Digital Marketing Salary in Chennai
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Manager | Newry Properties Private Limited | INR 3,50,000 – 4,50,000 |
| Senior Digital Marketing Executive | RIBS Technologies | INR 3,50,000 – 5,00,000 |
| Digital Marketing Manager / Executive – Real Estate | KG Foundations Pvt Ltd | INR 4,00,000 – 5,00,000 |
| Digital Marketing Manager | Jones Foundations Private Limited | INR 5,50,000 – 6,00,000 |
| Digital Marketing Executive | Sathyam Homes Private Limited | INR 1,75,000 – 3,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Digital Marketing Analyst | Voxit Media Tech Pvt Ltd | INR 1,75,000 – 3,00,000 |
| Digital Marketing Team Lead | Zero Gravity Group | INR 1,00,000 – 6,00,000 |
| Social Media Marketing Executive | Sewis Technologies Private Limited | INR 2,50,000 – 7,50,000 |
| Head – E-Commerce & Digital Marketing | Ciel Hr Services Pvt Ltd | INR 16,00,000 – 25,00,000 |
Digital Marketing Salary in Delhi
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Digital Marketing Executive | Parametrique Electronic Solutions Pvt Ltd | INR 1,00,000 – 2,50,000 |
| Digital Marketing Executive | India Fine Arts | INR 1,00,000 – 3,00,000 |
| Digital Marketer | Goel Vet Pharma Pvt Ltd | INR 1,50,000 – 3,00,000 |
| Business Development Manager/ Executive (Digital Marketing Sales) | Graygraph Technologies Pvt Ltd | INR 4,00,000 – 5,00,000 |
| SEO Executive || Digital Marketing Executive | Acadecraft | INR 1,75,000 – 2,50,000 |
| Assistant Manager-Digital Marketing | Elofic Industries Ltd | INR 3,00,000 – 4,75,000 |
| Sr. Executive – Digital Marketing | Re/Max India | INR 4,00,000 – 6,00,000 |
| Digital Marketing Manager | Ikokas Technologies Private Limited | INR 3,00,000 – 8,00,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Llp | INR 7,00,000 – 12,00,000 |
Digital Marketing Salary in Mumbai
| Job Profile | Company | Digital Marketing Salary (per annum) |
|---|---|---|
| Sr.Executive/Asst. Manager Digital Marketing | Damji Shamji Realty Private Limited | INR 5,00,000 – 6,00,000 |
| Senior Digital Marketing Executive | DSP REALTY | INR 4,00,000 – 5,00,000 |
| Digital Marketing Executive | Beauty Essentials Marketing Pvt Ltd | INR 2,50,000 – 4,50,000 |
| Digital Marketing Executive | The Propertist | INR 2,50,000 – 6,00,000 |
| Digital Marketing Trainee | Labdhi Lifestyles Limited | INR 2,25,000 – 3,00,000 |
| Digital Marketing Manager | C Com Enterprises Pvt. Ltd. | INR 3,00,000 – 5,00,000 |
| Digital Marketing Executive | Painting Drive | INR 4,00,000 – 4,50,000 |
| Senior Performance & Digital Marketing Manager | Twoatom Technologies Ltd | INR 7,00,000 – 12,00,000 |
| Digital Marketing Specialist | Excis Compliance India Private Limited | INR 3,00,000 – 7,00,000 |
| Sr Digital Marketing Executive | Bombay Greens | INR 2,00,000 – 4,00,000 |
Digital Marketing Salary as per Job Roles
Among the Digital Marketing job profiles Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Specialist, Digital Marketing Analyst, etc are top-paying ones. The professionals in these jobs can earn anywhere between INR 2,00,000 – 6,00,000 per annum. Given below are the details of the mentioned job profiles along with their salaries and recruiters.
Digital Marketing Executive Salary
- Digital Marketing Executive is responsible for leading, planning, supervising, and checking up on the circulation of promotional merchandise.
- They play an important role in the development of new marketing ideas, projects, or computer software programs.
- Digital Marketing Executives must be equipped with the up-to-date needs of their target market and clients along with good social and communication skills.
Given below are the details regarding the salaries and recruiters.
| Average Salary | INR 2,34,552 |
| Highest Paying Recruiter | HCL Technologies (INR 5,90,345) |
| Top Recruiting Companies | Cognizant Technology Solutions, HCL Technologies, DigitalMarketer, Mount Morris Central School District, Hummingbird Web Solutions, Intellipaat, etc. |
Digital Marketing Manager Salary
- Digital Marketing Managers are in charge of developing and completing marketing projects in compliance to the organization’s goals and values.
- They create efficient, effective advertising strategies for promoting products and/or services mainly focusing on increasing sales and brand loyalty.
- To be successful as a digital marketing manager, one must have expert-level knowledge of e-commerce as well as the trends of the digital marketplace.
- Moreover, knowledge of Internet regulations and standards and SEO along with good communication skills are necessary.
The table below gives the details of the salaries and recruiters of the same.
| Average Salary | INR 6,14,500 |
| Highest Paying Recruiter | Housing.com (INR 19,89,930) |
| Top Recruiting Companies | TCS, Amazon, Accenture, IBM, Ethinos Digital Marketing, BYJU’S, Infosys, Google, L’Oréal, HCL Technologies, Zomato, Axis Bank, upGrad, etc. |
Digital Marketing Specialist Salary
- Digital Marketing Specialist designs, creates and delivers marketing programs for supporting the expansion and growth of the company’s services and products through research and strategizing.
- They also play an important role in developing, managing, and designing layouts for various purposes such as presentations, newsletters, event support materials, research papers, brochures, etc.
- Digital Marketing Specialists should know the latest trends in digital marketing. They must know how to interpret data, engage customers, and communicate using the latest trends for developing effective marketing strategies.
Given below are the details regarding the salaries and recruiters.
| Average Salary | INR 3,54,400 |
| Highest Paying Recruiter | Amazon (INR 10,11,489) |
| Top Recruiting Companies | Accenture, Cognizant Technology Solutions, DigitalMarketer, Google, Global Growth, Gartner, Amazon, TCS, HiveMinds Innovative Market Solutions, Oracle, etc. |
Digital Marketing Analyst Salary
- Digital Marketing Analysts are responsible for monitoring online marketing trends, analyzing statistics, developing strategies for digital marketing campaigns, tracking campaign performance, etc.
- They prepare campaign results, create data visualizations, and present insights for colleagues and clients.
- Digital Marketing Analysts should be well aware of digital marketing, analytical and reporting tools such as Tableau, Google Analytics, Data Studio, etc.
The details regarding the salary and recruiters are given in the table below.
| Average Salary | INR 3,07,600 |
| Highest Paying Recruiter | Freshworks (INR 7,14,722) |
| Top Recruiting Companies | Zoho, Gen Y Medium, Accenture, Deltax, Tvisha Technologies, Intellipaat, HiveMinds Innovative Market Solutions, Ducima Analytics, Cognizant Technology Solutions, etc. |
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Digital Marketing Salary in Different Companies
Accenture, Google, TCS, Amazon, etc are some of the top digital marketing companies which offer various job roles such as Digital Marketing Manager/ Analysts/ Executive, SEO Specialists, Email Marketing Manager, Market Research Analysts, etc with salaries ranging between INR 2,00,000 – 10,00,000 per annum on average.
Digital Marketing Salary in Accenture
Accenture is one of the top digital marketing companies which offers an average salary of INR 4,43,970 per annum for various jobs. Below is a list of Digital Marketing Jobs by Accenture along with their salaries.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 5,27,880 |
| Digital Marketing Analyst | INR 5,77,466 |
| Digital Marketing Specialist | INR 5,26,692 |
| Digital Marketing Executive | INR 3,10,000 |
| Digital Marketing Associate | INR 4,51,451 |
| SEO Analyst | INR 1,95,330 |
| Email Marketing Specialist | INR 2,47,308 – 6,15,597 |
Digital Marketing Salary in Google
Google offers various Digital Marketing jobs with an average salary of INR 5,50,730 per annum. Given below is the list of various Google Digital Marketing Jobs. Check: Digital Marketing Courses by Google
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 7,05,134 |
| Digital Marketing Executive | INR 2,00,000 |
| Digital Marketing Specialist | INR 6,70,000 |
| Market Research Analyst | INR 5,89,762 – 7,16,757 |
| Marketing Associate | INR 1,87,181 – 2,02,998 |
| SEO Specialist | INR 9,73,485 – 16,15,161 |
| Social Media Manager | INR 21,00,000 – 24,10,000 |
Digital Marketing Salary in TCS
TCS offers Digital Marketing Jobs with an average salary of INR 6,16,428 per annum. Given below is the list of Digital Marketing Jobs in TCS along with their salaries.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 4,46,076 |
| Digital Marketing Executive | INR 5,60,000 |
| Digital Marketing Specialist | INR 4,33,296 |
| Digital Marketing Analyst | INR 6,60,000 |
| SEO Specialist | INR 2,92,067 |
| Email Support Service Representative | INR 3,66,247 – 3,99,016 |
| SMM Manager | INR 2,49,900 – 2,74,811 |
Digital Marketing Salary in Amazon
Digital marketing salaries on Amazon range between INR 2,04,000 – 6,21,583 per annum. Given below are the details regarding the salaries and job roles offered by Amazon.
| Job Profile | Average Annual Salary |
|---|---|
| Digital Marketing Manager | INR 9,38,780 |
| Digital Marketing Executive | INR 2,57,480 – 3,93,800 |
| Digital Marketing Associate | INR 2,30,000 |
| Digital Marketing Specialist | INR 10,11,489 |
| Market Research Analyst | INR 3,39,574 |
| SEO Specialist | INR 4,50,000 |
| Email Support | INR 2,15,000 – 4,83,900 |
Digital Marketing Salary: Work From Home
Post covid, there is an increase in the number of work-from-home jobs. Various companies such as 98thPercentile, Usha International Ltd, Sulekha.com, Petr Organics, etc offer various digital marketing job roles on a work-from-home basis. Some companies offer options for both work from home or office with rotational shifts.
| Job Profile | Companies | Average Annual Salary |
|---|---|---|
| Digital Marketing Executive – US Edtech | 98thPercentile | INR 2,25,000 – 4,00,000 |
| SEO Executive | Logelite Pvt Ltd | INR 90,000 – 1,50,000 |
| Social Media Manager | Facilius Media Solutions Private Limited | INR 3,50,000 – 5,00,000 |
| SEO Specialist For a US-based eCommerce company | Pete Organics | INR 4,50,000 – 5,00,000 |
| VP of Digital Marketing | Consult Pr Private Limited | INR 5,00,000 – 10,00,000 |
| AGM Marketing – Sewing Machines | USHA International Ltd | INR 25,00,000 – 30,00,000 |
| Sales Executives – Inside sales | Sulekha.com | INR 1,75,000 – 4,25,000 |
| Digital Marketing / Implementation Consultant / SEO | Black and White Business Solutions Pvt Ltd | INR 2,50,000 – 4,25,000 |
Digital Marketing Salary: Part-Time Jobs
Part-time Digital Marketing jobs are offered by many companies with salaries ranging between INR 1,20,000 – 4,00,000 per annum. Given below is a list of part-time jobs along with their salaries and the companies offering them.
| Job Profile | Companies | Average Salary |
|---|---|---|
| Content Writer | Gifola Innovations Private Limited | INR 1,02,000 – 3,74,700 |
| Social Media Manager | Effervescent Living | INR 1,20,000 |
| Digital Marketing Executive | elanzee innovations pvt ltd | INR 1,20,000 – 2,40,000 |
| Digital Marketing Coordinator | Paragon Global | INR 530 – 756 (hourly basis) |
| Digital Marketing Executive | Mobizib Technologies | INR 1,20,000 – 3,00,000 |
| Digital Marketing Executive | Roars Technologies Pvt. Ltd. | INR 3,12,000 |
| Digital Marketing Manager | Percoyo Pvt Ltd | INR 2,40,000 |
Also Check: Part-Time Photography Courses
Digital Marketing Government Jobs
Digital marketing jobs in the Government sector pay higher salaries as compared to most private companies. However, the job roles are limited with few openings. Given below is a list of government digital marketing jobs along with their salaries.
| Job Profile | Companies | Average Monthly Salary |
|---|---|---|
| Digital Marketing Coordinator/ SM Manager | Technology Development Board (TDB), Delhi | – |
| Digital Marketing Executive | National Book Trust India | INR 33,334 – 41,667 |
| Marketing Executive | NBCC Limited | INR 24,000 – 36,000 |
| Marketing Executive | Nainital Bank Limited | INR 50,600 – 95,600 |
| Marketing Executive | National Book Trust | INR 50,600 – 95,600 |
| Assistant Manager (Marketing & Communication) | State Bank of India | – |
Digital Marketing Salary Abroad
Japan, China, the USA, Denmark, Australia, the Netherlands, etc are some of the best destinations for Digital Marketing Jobs Abroad. The table below gives the list of the top 10 highest-paying countries for Digital Marketing.
| Countries | Average Annual Salary |
|---|---|
| Japan | INR 58,66,624 |
| China | INR 56,66,594 |
| USA | INR 47,20,329 |
| Denmark | INR 55,61,314 |
| Belgium | INR 44,09,866 |
| Netherlands | INR 38,24,425 |
| Australia | INR 38,12,305 |
| Germany | INR 37,91,341 |
| Norway | INR 35,17,422 |
| Sweden | INR 34,07,500 |
Check:
| Digital Marketing Courses in Canada | Masters in Digital Marketing in USA | Masters in Digital Marketing in Australia |
Digital Marketing Freelance Salary
Freelance digital marketing salary is INR 1,00,000 – 12,00,000 depending on the work profile, skills, and expertise. Fiverr, Internshala, LinkedIn and Facebook groups are platforms where you can find Freelance Digital Marketing projects. Explore: Digital Marketing Courses for Beginners
| Job Profile | Company | Average Annual Salary |
|---|---|---|
| Senior Content Writer | Emmbros Overseas Lifestyle Private Limited | INR 6,00,000 – 12,00,000 |
| Business Development Executive / Manager For IT Software | Whitepel Software Pvt Ltd | INR 1,50,000 – 4,00,000 |
| Social Media Marketing – Freelancer | Talent Micro Innovations Private Limited | INR 2,00,000 – 5,00,000 |
| Content Writers | Organicbot | INR 2,50,000 – 3,00,000 |
| Social Media Manager | Effervescent Living | INR 1,20,000 |
| Copywriter | Pathway Productions LLP | INR 1,20,000 – 2,40,000 |
Digital Marketing Internships
Digital Marketing Interns earn INR 1,000 – 30,000 per month. Internshala and LinkedIn are job portals where aspirants can find digital marketing internships for any location, duration, and job profile. The table lists recently posted digital marketing internships on Internshala.
| Job Profile | Company | Monthly Stipend |
|---|---|---|
| Digital Marketing | Monarch Web World | INR 10,000 – 15,000 |
| Social Media Marketing | Monarch Web World | INR 10,000 – 15,000 |
| Digital Marketing | The Odin | INR 15,000 – 25,000 |
| Content Writing | Grabbit Live | INR 5,000 + Incentives |
| Search Engine Optimization (SEO) | Rethink UX | INR 15,000 – 20,000 |
| Social Media Marketing | Kaizen Academy | INR 10,000 |
| Digital Marketing & Customer Service | Clerk-Tech | INR 15,000 |
| Content Writing | Dev Jewels | INR 5,000 – 7,000 |
| Social Media Marketing | SHS Advisory | INR 15,000 |
| Content Creation | ARHM Organics | INR 9,000 – 15,000 |
Also Check:
Digital Marketing Salary for Freshers
The salary of digital marketing fresher is INR 60,000 – 6,00,000 per annum on average; Digital Marketing Executive, SEO Executive, and Business Development Executive are top digital marketing jobs for freshers. The table below summarises a few digital marketing jobs for freshers and their average salaries.
| Job Profile | Company | Digital Marketing Salary per Month |
|---|---|---|
| SEO Executive / Digital Marketing Executive | Fewer Online Services Private Limited | INR 1,50,000 – 4,50,000 |
| SEO Executive / Digital Marketing Executive | Balaji Microtechnologies Private Limited | INR 1,25,000 – 1,75,000 |
| Digital Marketing Trainee | Technicians Softech Pvt Ltd | INR 50,000 – 1,25,000 |
| Digital Marketing Executive | The HR Beans | INR 1,50,000 – 3,50,000 |
| Digital Marketing | Creative Hands HR Consultancy | INR 4,00,000 – 6,00,000 |
| Digital Marketing Intern/Freshers | Millionify | INR 60,000 – 1,25,000 |
| Marketing | Sales | Management | Emporis | INR 2,25,000 – 6,50,000 |
| Management Associate | Emporis | INR 2,25,000 – 6,00,000 |
| Business Development Executive | Emporis | INR 2,25,000 – 6,00,000 |
| Digital Marketing | SPK Staffing | INR 1,50,000 – 2,00,000 |